via press release:
LEE WOODRUFF JOINS CBS NEWS AS CONTRIBUTOR TO “CBS THIS MORNING”
Lee Woodruff has been named Contributor to CBS THIS MORNING, it was announced today by CBS News Chairman and 60 MINUTES Executive Producer Jeff Fager and David Rhodes, President, CBS News.
“It is such a pleasure to welcome Lee to CBS News,” said Fager. “She will work with us on a broad range of stories for CBS THIS MORNING. Her contribution on veterans’ issues will be particularly valuable, in light of the important work she has done with her husband Bob Woodruff on behalf of wounded veterans.”
“Lee brings such enthusiasm to CBS News,” said Rhodes. “She will be a remarkable storyteller on CBS THIS MORNING. Her passion for the story of America’s veterans is infectious.”
“Lee’s sensibility is a perfect fit for CBS THIS MORNING,” said Chris Licht, Vice President, Programming, CBS News and Executive Producer of CBS THIS MORNING. “She offers a unique blend of candor, intelligence and experience that is both stimulating and refreshing.”
Lee Woodruff is the co-founder, with her husband, ABC News anchor Bob Woodruff, of the Bob Woodruff Foundation (ReMIND.org,), which assists wounded servicemen and their families with receiving the long-term care they need and helps them successfully reintegrate into their communities. The Foundation was established after Bob Woodruff’s miraculous recovery from a critical injury he suffered while on assignment in Iraq in 2006.
As co-author of the best-selling book In an Instant, Lee Woodruff garnered critical acclaim for the compelling and humorous chronicle of her family’s journey to recovery. Her second book, Perfectly Imperfect: A Life in Progress, was published in April 2009. Her first novel will be published in September 2012.
Lee has written numerous articles about her family and parenting in magazines such as Health, Parade, Redbook and Ladies Home Journal. As a contributing editor and spokesperson for Family Fun, she has written about health and travel and participated in national and regional broadcasts to discuss various topics on its behalf. In 2007, she joined ABC’s “Good Morning America” as a contributor, reporting on home- and family-related topics. She also speaks to groups nationwide to raise awareness of traumatic brain injury and the sacrifices of our military troops and families.
In addition to freelance writing, Woodruff ran her own public relations and marketing consulting business for 16 years. Before that, she was senior vice president of public relations firm Porter Novelli, and spent a year in Beijing, China, working for communications company Hill & Knowlton, counseling clients as varied as GE, Chrysler/Jeep, Bausch & Lomb and Kentucky Fried Chicken. In the latter position, she helped international clients break into markets in the People’s Republic of China.
Woodruff continues to speak to groups nationwide to keep the focus on our returning service members and their families. To date, the Bob Woodruff Foundation has given away more than $10 million to assisting organizations.