via press release:
LENNON PARHAM AND JESSICA ST. CLAIR OF USA’S NEW COMEDY ‘PLAYING HOUSE’ INVITE FANS TO JOIN THEIR TWEET-A-LANCHE ON PREMIERE NIGHT APRIL 29
The Cast of ‘Playing House’ Will Live Tweet Beginning at 8 pm ET/ 5pm PT
UNIVERSAL CITY—April 29, 2014 – To celebrate the premiere of USA’s new comedy PLAYING HOUSE, stars and creators Lennon Parham and Jessica St. Clair are throwing the ultimate best friend social bash in New York City and are inviting viewers to grab their best friends to join them via Twitter for unfiltered commentary, real-time reactions and “bestie banter.” The live event, dubbed the Tweet-a-lanche, will kick off at 8pm ET/ 5pm PT Tuesday, April 29 and continue building through the end of the premiere episode at 11pm ET/8pm PT.
Prior to the start of the premiere, while the party guests are participating in intense ping pong competitions, indulging in Hedgehog cupcakes and taking selfies, Jessica and Lennon will be responding to fan questions during a live unfiltered Q&A via Twitter using the hashtag #PlayingHouseUSA and sharing behind the scenes party photos. Once the back-to-back episodes start on air, viewers can interact with the stars as if they’re sitting on the couch next to them. From hearing about their real-life inspiration for the show to untold stories from the writer’s room, the Tweet-a-Lanche will connect viewers to television’s newest female comedy duo in real time.
Fans can experience the lead up to premiere night by following the official show handle @PlayingHouseUSA as well as the stars’ handles @Jessica_StClair and @lennonparham. Additionally, viewers will have unprecedented, behind-the-scenes access to PLAYING HOUSE content on USANetwork.com.
Premiering April 29th at 10/9c, PLAYING HOUSE is a single-camera buddy comedy about what happens when two best friends come back together just when they need each other the most. Childhood best friends Maggie Caruso (Lennon Parham, “Best Friends Forever”) and Emma Crawford (Jessica St. Clair, “Best Friends Forever”) have shared countless adventures growing up together in the charming town of Pinebrook, Conn. Now, Maggie and Emma are in store for one of their biggest adventures — raising a baby. When Maggie discovers that her husband Bruce (Brad Morris, “Seeking a Friend for the End of the World”), is having an online affair with a muscular German woman, Emma gives up her burgeoning business career in China to stay in their hometown and help Maggie raise her baby. Now, as Maggie prepares for the birth of her first child and deals with the fallout of her marriage ending, Emma must confront the past that she abruptly left behind thirteen years ago: her first love and local cop, Mark (Keegan-Michael Key, “Key and Peele”), her prim-and-proper mother (Jane Kaczmarek, “Malcolm in the Middle”) and a small town that she’s never felt comfortable in. Despite their differences – Emma is brash, bold, and assertive while Maggie is grounded, rational, and safe. The women complement each other the way only best friends can, by facing the challenges of their past, present and future–together.
In addition to St. Clair and Parham, Playing House is executive produced by Scot Armstrong (“Old School,” “Hangover 2”) of American Work, Judah Miller (“American Dad”) and Ravi Nandan (“Best Friends Forever”). The series is produced by Universal Cable Productions.
About USA Network
The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.
About Universal Cable Productions
Universal Cable Productions creates innovative and critically acclaimed original scripted and digital content across multiple media platforms and outlets for domestic and international distribution. UCP produces “Covert Affairs,” “Playing House,” “Psych,” “Royal Pains” and “Suits” for USA; “Defiance,” and “Warehouse 13” for Syfy and “Battlestar Galactica: Blood & Chrome” for distribution on Machinima Prime/YouTube, Syfy and DVD/Blu-Ray. Universal Cable Productions is a division of NBCUniversal.