Matchhbox 20

via press release:

ROCK FAVORITES MATCHBOX TWENTY “TAKEOVER” AXS TV IN A SPECIAL EVENT FEATURING THE PREMIERE OF MATCHBOX TWENTY LIVE NORTH ON SUNDAY, FEB. 15 AT 8pE

 

Highlights Include a Special Matchbox Twenty Twitter Takeover, NOTHING BUT VIDEOS: Matchbox Twenty Edition, and Exclusive Band Interviews

 

LOS ANGELES – January 22, 2015 – Critically acclaimed pop rock fan-favorites Matchbox Twenty invade AXS TV, in the MATCHBOX TWENTY TAKEOVER, kicking off at 12:00pE on Sunday, February 15. The special day-long event is packed with over 12 hours of live concert performances from some of rock’s biggest names including Counting Crows, Train, The Fray, John Mayer and more, as well as Nothing But Videos: Matchbox Twenty Edition (12:00pE), interstitial content, and exclusive band interviews, leading up to the television premiere of the concert film MATCHBOX TWENTY LIVE NORTH at 8pE.

 

MATCHBOX TWENTY LIVE NORTH is the exciting new concert film from beloved pop rock heroes Matchbox Twenty. Shot during the band’s 2013 tour—where they played 60 shows throughout Australia, North and South America, Europe, and Asia in support of their fourth studio album, North—the 90-minute special takes fans out of their seats and on to the stage for an up-close-and-personal performance featuring a career-spanning set list of hits including “Bent,” “3 AM,” “She’s So Mean,” “Unwell” and “How Far We’ve Come,” among others.

As a special bonus, Matchbox Twenty will be taking over AXS TV’s Twitter account to talk to fans in a special interactive live event happening 30 minutes before the premiere of MATCHBOX TWENTY LIVE NORTH at 8pE. Using #MB20Takeover, participants will be able to send their tweets directly to the band. A few fans will be randomly selected to win Matchbox Twenty albums and bracelets, and two lucky winners will take home a Matchbox Twenty Digital TourBook™ which is the next generation in premium concert souvenirs, combining the best features of a hardback book with a fully functional media player.

 

In addition to taking over the network, viewers will enjoy new interstitial content and exclusive interviews with the band, which will be airing throughout the evening. In these interviews, the band reflects back on their career, the origin of their name, and reminisce about how it all started.

 

Other programming highlights include additional concert film premieres including pop crooner Ben Rector (2:00pE), and folk rocker Matt Nathanson (3:05pE); along with unforgettable sets from Lifehouse (5pE); roots rock mainstays The Wallflowers (6pE); modern pop rock hit-makers The Fray (7pE); a two-part event featuring two guitar heroes in John Mayer with Special Guest Buddy Guy (9:30pE); Bay Area favorites Train: Live in Chicago (11:30pE); and alt rock legends Counting Crows – Live at Auditorium Shores (12:50aE).

“Matchbox Twenty is an incredible live band, and AXS TV is proud to be able to deliver the ultimate front row experience to our audience with the premiere of their latest concert film, MATCHBOX TWENTY LIVE NORTH,” said Evan Haiman, AXS TV’s VP of Music Programming and Production. “To commemorate this special event, we’ve compiled a hit-heavy lineup loaded with their most classic videos, exclusive interviews, and interstitial content. I’m confident their fans are really going to love it.”

The schedule for AXS TV’s MATCHBOX TWENTY TAKEOVER includes:

Sunday, February 15 (All Times Eastern)

 

12:00 p.m.       NOTHING BUT VIDEOS: MATCHBOX TWENTY EDITION

 

12:30 p.m.       TBD

 

2:00 p.m.         BEN RECTOR –THE WALKING IN BETWEEN TOUR: LIVE FROM THE GOTHIC THEATRE

 

3:05 p.m.         MATT NATHANSON: LAST OF THE GREAT PRETENDERS TOUR

 

5 p.m.              LIFEHOUSE

 

6 p.m.              THE WALLFLOWERS

 

7 p.m.              THE FRAY

 

8 p.m.              MATCHBOX TWENTY LIVE NORTH PREMIERE EVENT

 

9:30 p.m.         JOHN MAYER WITH SPECIAL GUEST BUDDY GUY

 

11:30 p.m.        TRAIN LIVE IN CHICAGO

 

12:50 a.m.       COUNTING CROWS – LIVE AT AUDITORIUM SHORES

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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