via press release:
MTV AND SONY PICTURES ENTERTAINMENT JOIN FORCES LIKE NEVER BEFORE FOR THE FILM “THIS IS THE END,” IN THEATERS JUNE 12
MTV Pits Seth Rogen, James Franco, Danny McBride, Craig Robinson and Jay Baruchel with Real World: Portland Cast to Face Apocalypse
(New York, NY) June 11, 2013 – MTV’s Real World: Portland partnered with Sony Pictures Entertainment to create a high-concept and off-color mini-episode to promote the studio release of This Is The End, which hits theaters nationwide on June 12th, 2013. This Is The End actors Seth Rogen, Danny McBride, James Franco, Craig Robinson, and Jay Baruchel star in the short-form episodic titled, The Real World:This is the End Edition, which will air in a 4-part story arc on MTV during the Real World: Portland finale and reunion on Wednesday, June 12th at 10p.m. ET/PT. An uncensored and extended webisode is currently available on ThisIsTheEnd.MTV.com.
“MTV’s Studio Integrated Marketing and Production team continues to deliver entertaining and truly custom, co-branded content for our partners; and our collaboration with Sony Pictures Entertainment demonstrates that capability by seamlessly uniting the hilarious This is the End cast, within the themes characterized in MTV’s longest running franchise, The Real World” said Dario Spina, Executive Vice President, Integrated Marketing, Viacom Media Networks. “This creative and comedic content is not only entertaining, but travels across many platforms to connect with audiences where they are.”
In support of the film’s June 12th opening week, The Real World:This is the End Edition campaign will air spots on MTV and MTV.com supported by extensive social promotion across MTV’s Facebook, MTV’s Twitter, and MTV’s Tumblr.
Inspired by the film’s “end of the world” theme, the cast will face off in a Real World setting with recognizable faces, Averey-Lee Jane and Joi Niemeyer from the Real World: Portland cast. The Real World: Portland takes place in a city known for expressing individuality and the roommate’s bring their own unique personalities into the house. Similarly the This Is The End actors “stop being polite and start getting real,” exposing all their quirky behaviors under one roof – paying homage to some of the most infamous moments and jaw-dropping surprises that people have come to expect from the vibrant MTV franchise. Don’t miss this epic combination of A-list star-power and the reality show that changed the landscape of television content.
“The Real World” was created for MTV by Jonathan Murray and Mary Ellis-Bunim of Bunim/Murray Productions. Jonathan Murray, Gil Goldschein and Jim Johnston serve as Executive Producers of “The Real World: Portland.” Jackie French is the MTV Executive overseeing the project
About This is The End
The comedy This Is The End follows six friends trapped in a house after a series of strange and catastrophic events devastate Los Angeles. As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Eventually, they are forced to leave the house, facing their fate and the true meaning of friendship and redemption. The film is directed by Seth Rogen and Evan Goldberg from a screen story and screenplay by Seth Rogen & Evan Goldberg and stars James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride, Craig Robinson, with Michael Cera and Emma Watson. The film is produced by Seth Rogen, Evan Goldberg, and James Weaver.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.
About Bunim/Murray Productions:
Bunim/Murray Productions is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World (28 seasons for MTV). BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. Bunim-Murray’s current programming includes The Bad Girls Club, Love Games and Best Ink (Oxygen), Keeping up with the Kardashians, Kourtney and Khloe Take Miami, Kim and Kourtney Take New York, Khloe and Lamar and Mrs. Eastwood & Company (E!), The Real World and The Challenge (MTV), Project Runway and Project Runway All Stars (Lifetime). Bunim/Murray Productions has also produced films, including Pedro (MTV) and the Emmy Award-winning Autism: The Musical (HBO). Based in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy of Arts & Science’s Hall of Fame in 2012. The company joined Banijay Group in 2010