via press release:


Network More Than Doubles YLA Audience Over TR3s

LOS ANGELES – September 27, 2011 – mun2, the leading bilingual, bicultural cable network, had its best third quarter audience in its history, according to Nielsen Media Research. The network had its highest third quarter deliveries in all demos, across all programming blocks including its Prime, You’re On Weekends, and Original Sunday Night schedules. mun2 has a 125% advantage in YLA (Young Latino Americans, 18-34) audience over TR3s during prime time in the third quarter.

In prime time (Monday-Saturday, 7-11pm), compared to third quarter of 2010, mun2 delivered +23% more persons 18-49, +17% more YLAs and +11% total viewers (43,000 persons 18-49, 28,000 YLAs, 71,000 total viewers). This marked the highest third quarter delivery ever in the history of the network for both YLAs and persons 18-49. In third quarter, mun2 ranked #2 with YLAs amongst music lifestyle networks, behind MTV and beating major music lifestyle networks such as MTV2, VH1, BET and FUSE.

For its Original Sunday Night programming block (Sunday 7-11pm) the network grew its YLA audience +17%, total viewers +16%, along with persons 18-49 +14% (21,000 YLAs, 51,000 total viewers, 32,000 persons 18-49). This was the highest third quarter delivery in the history of the network for YLAs and persons 18-49 for this programming block.

You’re On Weekends (Saturday/Sunday, Noon-7pm) grew by +5% year-over-year amongst YLAs (23,000 YLAs), making it the highest third quarter delivery for You’re On Weekends ever in the history of the network for YLAs. With YLAs, the network came in at #2 for third quarter among Hispanic cable networks, beating Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s: MTV, Music y Mas, GolTV and was the second most watched music lifestyle network, beating MTV2, VH1, BET and FUSE. – – saw a +70% increase in made-for-web content (excluding shows section), reaching 8.7 million page views in third quarter compared to 5.1 million page views in third quarter 2010. Page views to the news section of increased +125% to 2.7 million from 1.2 million: the news section became a must-review section with its mix of timely news with an irreverent slant and playful slideshows. The made-for-web video section is up +130% year-over-year to 2.3 million page views from 1 million. In the mobile space, the network has a +603% with 2.4 million mobile views for third quarter versus 341 thousand mobile views for third quarter 2010.

Source: Nielsen Media Research NTI & NTI-H, L+SD IMP, 3Q’11 (06/27/2011-09/25/2011) vs. 3Q’10 (06/28/2010-09/26/2010) Daypart comps & 3Q’11 (06/27/2011-09/25/2011) vs. 2Q’11 (03/28/2011-06/26/2011) for program comps. Digital: Omniture data.

About mun2:
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latino experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 37 million households, and is a part of the Telemundo, a division of NBCUniversal.

Posted by:TV By The Numbers

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