via press release:
mun2 TO PREMIERE ‘DANCE Y ELECTRO POWERED BY 7UP®’ THURSDAY, MAY 8 AT 4 P.M. EST/ 3 P.M. CST
Network Partners with 7UP® on EDM Music and Video Series; Artists, Fans, Festivals and Community Highlights Series
UNIVERSAL CITY, CA – April 28, 2014 – mun2, the leading Hispanic entertainment cable network, and 7UP have partnered on the original mun2 music series “Dance y Electro Powered by 7UP®.” The Electronic Dance Music (EDM) series will premiere on May 8 at 4 p.m. EST/3 p.m. CST and will give viewers a chance to experience the culture behind the music they love, hear from DJ’s and trendsetters, as well as watch the hottest music videos in the genre.
The 12- week, 30- minute music series will feature a variety of segments focused on the popularity of electronic dance music and its lifestyle. Segments include interviews with trend setting artists like the six 7UP “Bubbling UP” DJ’s that were handpicked by the world famous Tiësto himself. The DJ’s include Danny Avila, MoTi, Maska, The Disco Fries, Kaaze and Dzeko & Torres. The series will not only spotlight the music, but will follow the trends, lifestyles and fashion surrounding the EDM community as well as technology and social communities.
“This partnership really speaks to the power of both brands: fresh, electric and driving the heart of culture,” said Joe Bernard, Senior Vice President, Sales, mun2. “We have always supported the EDM community on-air and this series is the logical next step for us and our audience. EDM is one of the fastest growing, global music and culture movements and this series will illustrate that. We’re happy to have 7UP as a partner on this important series devoted to music.”
“We’re thrilled to have such a great media partner in mun2 because they are providing the insight and access that our Hispanic millennial fans want to see,” says Dave Falk, Vice President of Marketing, 7UP. “mun2 is very much on the pulse of what’s trending with Hispanic millenials and we look forward to seeing the great content we can develop in conjunction with their talented team.”
Extended interviews and photo galleries from the series can be found at mun2.tv.
mun2 is the destination for young, Hispanic adults, providing authentic, vibrant Latino content for the fastest growing population group in the U.S. As the fastest growing Hispanic entertainment cable network, mun2 combines the best in reality, scripted, music and sports programming to reflect the diverse lifestyle and language of its audience. The networks’ content can be found across multiple platforms, including its award winning mun2.tv site. With offices in Los Angeles, Miami and New York, the network is part of Telemundo Media, a division of NBCUniversal.
Follow us on twitter: @mun2 and @mun2media, #mun2EDM, #7x7UP
Find mun2: www.mun2.tv/get-mun2
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP® at Facebook.com/7UP or Twitter.com/7UP.