via press release:
mun2 WINS TWO 2013 NAMIC EXCELLENCE IN MULTICULTURAL MARKETING AWARDS
Network to be Honored for Excellence in Premium and Print Categories on Wednesday, October 9th at the 27th Annual NAMIC Conference
LOS ANGELES – September 17, 2013 – mun2, the leading Hispanic cable network in the US, will receive two awards at the 2013 NAMIC Excellence in Multicultural Marketing Awards (EMMA) on Wednesday October 9th at the 27th Annual NAMIC Conference. The cable network will be awarded 1st place in the Premium category for “Larrymania Bobblehead,” the Bobblehead campaign around the launch of the network’s #1 reality series of 2012 “Larrymania” featuring Latin recording artist Larry Hernandez, and 2nd place in the Print category for the “Reventon Fold out Poster.”
“We’re honored to be recognized by NAMIC for our continued commitment in developing creative and innovative campaigns that resonate with today’s young U.S. Latino,” said Diana Mogollon, EVP and General Manager, mun2. “These awards really validate our team’s commitment to developing creative cutting-edge marketing strategies that super-serve and connect with our bicultural audience and we are proud to receive these awards from a prestigious organization such as NAMIC.”
The NAMIC Excellence in Multicultural Marketing Awards celebrates the top marketing tactics and case studies targeted to multicultural audiences.”
mun2 (mun-dos) is the lifestyle Hispanic cable network for today’s generation YLA (Young Latino Americans), 18-34. As the leading bicultural network that amplifies the Latino experience, mun2 is culturally relevant and uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bicultural cable network by Nielsen, mun2 has an increased distribution to 37.5 million households, and is a part of Telemundo Media, a division of NBCUniversal.