via press release:
NASCAR And Turner Sports Restructure And Extend Digital Partnership Through 2016
Sanctioning Body To Operate Its Digital Platforms Starting In 2013; Turner To Continue Exclusive Advertising Sales
DAYTONA BEACH, Fla. (Jan. 30, 2012) — NASCAR and Turner Sports announced today a restructuring and extension of their long-standing digital partnership. The new agreement takes the relationship through 2016, with NASCAR managing business and editorial operations for its digital platforms beginning in 2013 and Turner Sports continuing to oversee advertising sales and sponsorships across NASCAR-branded digital platforms.
“Turner Sports has been, and will continue to be, a great partner for NASCAR,” said Brian France, chairman and chief executive officer of NASCAR. “Taking a leadership role as it relates to our digital rights is something we as the sanctioning body know is important for the future of our sport, the development of our drivers and most importantly, the experience for both our current fans and future followers.”
“Turner Broadcasting and NASCAR have helped make each other successful for more than 28 years through a working relationship that, over time, has evolved with the media and technology landscape,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.COM remains a core asset of Turner’s leading digital ad sales portfolio. Our unrivaled sports assets and scale offer advertisers the means to deliver the most targeted and relevant marketing messages across multiple digital and mobile platforms and properties.”
Under the new partnership, NASCAR will assume operational control in 2013 of all of its interactive, digital and social media rights including technical operations and infrastructure of all NASCAR digital platforms. Turner will continue to represent sponsorships and advertising for all NASCAR digital platforms, with the unique users from the NASCAR digital properties continuing to roll up to the Turner digital portfolio.
NASCAR’s comprehensive digital and social media portfolio includes NASCAR.COM, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content. NASCAR.COM, and the sport’s other digital and social media platforms, have been managed by Turner Sports since 2001.
“This move is about the media, our sponsors and most importantly, our fans,” said Marc Jenkins, vice president of digital media for NASCAR. “We will build an innovative portfolio of platforms that strives to be as diverse as it is comprehensive. For our fans our digital platform will become the online destination for all things NASCAR. For everyone else, it will be the vehicle we’ll use to turn them into fans.”
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the 54th annual Daytona 500 at Daytona International Speedway, will air Feb. 26th on FOX at 1:00 p.m. ET. For more information and a complete schedule, visit http://www.nascar.com. Follow NASCAR on http://www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular digital sports platforms. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.