via press release:
NATION’S BIGGEST BRANDS EMBRACE FOX SPORTS 1,
AMERICA’S NEW SPORTS NETWORK
Ford Motor Company is First Major Marketer to Secure Extensive
Ad Buy with FOX Sports 1, other FOX Sports Channels
New York — FOX Sports 1, America’s new sports network, is launching on Saturday, Aug. 17, and many of the nation’s biggest companies are confident that it, and other FOX Sports outlets, is an outstanding vehicle to drive brand awareness and sales over the next year.
Ford Motor Company, GEICO, and Yum! Brands, three of the country’s leading marketers, are among the many that have taken ground-floor positions with FOX Sports 1 and are the network’s leading brands in the automotive, insurance and quick service restaurants categories. Samsung Mobile leads the electronics category, while several movie companies have also made significant investments in FOX Sports 1 and other FOX Sports outlets.
“Major advertisers see FOX Sports 1’s potential and have widely accepted America’s new sports network as a primary destination for the demographics they want to reach, which we appreciate very much,” said Neil Mulcahy, Executive Vice President, Ad Sales, FOX Sports. “The biggest sports events on network television, and the steady audience FOX Sports 1 and our entire portfolio of media properties can deliver are potent incentives, and every agency is doing business with us.”
“Ford has always valued its partnership with FOX and with the addition of FOX Sports 1, Ford will further build upon our strong presence with key sports properties,” said Keith Koeppen, U.S. Marketing Communications Manager, Ford Motor Company.
In addition to traditional video and digital advertising, Ford continues as the exclusive automotive sponsor of THE ONE AND ONLY FORD FOX NFL SUNDAY PREGAME SHOW (for the 11th straight year) and THE FORD FOX COLLEGE FOOTBALL PREGAME SHOW on FOX and FOX Sports 1. Together FOX and Ford have made history with partnerships in shows like 24, AMERICAN IDOL and across all FOX Sports properties. Ford’s charter sponsorship of FOX Sports 1 is the next chapter in a powerful relationship between these two companies. Ford Motor Company’s messaging runs across live sports, studio shows, news programming and documentaries on FOX Sports 1 and FOX Sports 2. Specific new elements include pregame entitlement in FOX Sports 1’s Big East college basketball coverage debuting this fall, the expansion of Ford’s commitment to national high school football and a significant on-air presence in FOX Sports 1 Super Bowl week programming.
In addition to FOX Sports, FOX Sports 1 and FOX Sports 2 events and programs, most major advertiser agreements secured to date include placement on other FOX Sports channels and platforms, including FOX Deportes, the nation’s top Spanish-language sports network, and FOXSports.com, one of the world’s most visited online sports destinations.