via press release:
NBCUNIVERSAL’S STYLECANDY JOINS FORCES WITH OLD NAVY AS OFFICIAL LAUNCH SPONSOR
NBCUNIVERSAL’S STYLECANDY JOINS FORCES WITH APPAREL DESTINATION OLD NAVY AS OFFICIAL LAUNCH SPONSOR
New Multiplatform Fashion, Beauty and Lifestyle Content Partnership Between Style Media and DailyCandy – Two of the Most Powerful Brands in the Women’s Lifestyle Space – to Debut During New York Fashion Week this September
On-Air and Online Campaign for Old Navy’s Rockstar Jeans Collection to be Integrated in StyleCandy’s Fashion Week Coverage, Spotlighting the Hottest Trend of the Day
LOS ANGELES – July 25, 2012 – StyleCandy, a new fashion and beauty multi-platform content initiative from Style Media and DailyCandy – two of the most powerful brands in the women’s lifestyle space – announced today that Old Navy will be its official launch sponsor. Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012 – one of the biggest weeks of the year for the industry – on Style and StyleCandy.com (a microsite that drives users to myStyle.com and DailyCandy.com).
“The combined viewership and user-base of these two, distinct brands – Style and DailyCandy – allow StyleCandy to offer a unique opportunity for Old Navy that goes beyond the traditional media approach, truly encompassing every way in which consumers can access our content,” said Alicia Muntzner, Vice President, Advertising Sales, Style.
Featuring looks handpicked by both Style and DailyCandy experts, StyleCandy will encourage women everywhere to get ahead of upcoming fashion and beauty trends. The campaign will consist of a series of sponsored on-air vignettes to air twice daily on Style, themed “Trend of the Day,” providing viewers with a sneak peek inside the fashion week tents, plus tips on how to rock the runway looks.
Among the new styles featured in the short-form content will be Old Navy’s Rockstar Jeans collection, a colorful denim line available in 31 shades. On Wednesday, September 19, Style will run a recap of the hottest trends from its fashion week coverage and debut the retailer’s new Rockstar Jeans commercial.
“Old Navy is committed to making fashion fun, and StyleCandy epitomizes that spirit, showing shoppers how to play with current trends, like colored denim,” said Michele Schuh, Director, Media, Old Navy. “Combining the power of NBCUniversal’s robust television and digital audiences, this integration enables us to reach our customers through their passion points.”
The on-air campaign will drive users online to StyleCandy.com which, along with myStyle.com and DailyCandy.com, will provide in-depth fashion week coverage and promotion for the Rockstar Jeans collection. Additionally, DailyCandy will highlight the new fashion line via a sponsored email to its millions of subscribers, as well as social media outreach to its million plus followers on Twitter and Facebook.
“We know that today’s consumers are on multiple screens – particularly women who actively engage in digital media,” said Fernando Romero, VP of Sales for NBCUniversal’s DailyCandy. “Both Style and DailyCandy have long been relied upon for their fashion and lifestyle know-how; StyleCandy is a powerful way to bring together each brand’s reach – DailyCandy’s 2.8 million subscribers and Style’s 78 million homes – to deliver fashion expertise to style savvy women wherever and whenever they want it.”
About Style Media
Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women’s network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Tia & Tamera,” “Jerseylicious,” “Giuliana & Bill,” “Chicagolicious,” “Empire Girls: Julissa & Adrienne” and “Big Rich Texas.” Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.
DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers — nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share — and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal’s Entertainment & Digital Networks and Integrated Media.
About Old Navy
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit http://www.oldnavy.com.