via press release:
NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS PARTNERS WITH AEROBICS AND FITNESS ASSOCIATION OF AMERICA TO LAUNCH ‘THE BIGGEST LOSER LIVE TRAINING’ PROGRAM
Program to Offer Certification for Fitness Professionals to Become “Biggest Loser Pros,” as well as Direct-to-Consumer Fitness Options
Free Online Workout Sessions to Debut on July 18
UNIVERSAL CITY, Calif. – June 12, 2012 – NBCUniversal Television Consumer Products Group announced today the launch of “The Biggest Loser Live Training” program through a partnership with the Aerobics and Fitness Association of America (AFAA). The program will offer certification for fitness professionals to become official “Biggest Loser Pros,” as well as direct-to-consumer fitness options with both online and on-site training.
The certified AFAA trainers who complete the required educational program will be able to provide their clients with safe and effective ways to lose weight, and fans and viewers of the NBC reality series will now have the opportunity to connect face-to-face with a registered “Biggest Loser Pro.”
To mark the debut of The Biggest Loser Live Training, AFAA will offer free workout sessions conducted live online with a certified AFAA Biggest Loser Pro. This online event will take place on Wednesday, July 18 from 9 a.m. to 3:30 p.m. (PT), and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event. The workouts are great for beginners and fitness enthusiasts alike. To pre-register or learn more, please visit http://www.biggestloserlivetraining.com.
“We are very excited to invite anyone who wants to lose weight to join us live, online for The Biggest Loser Live Training Workout Day,” said Kathy Stevens, AFAA’s Director of Education. “The day will be a great motivator to help people get off the couch and take the first step to a healthier lifestyle, with the convenience of joining from literally anywhere with Internet access. We really encourage everyone in America to seize this opportunity to work out live with an AFAA certified fitness professional and enjoy these free exercise sessions.”
“AFAA is a great partner to work with on the launch of The Biggest Loser Live Training program,” said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. “The certification of Biggest Loser Fitness Professionals combined with the online and on-site training will make The Biggest Loser lifestyle more accessible to fans at home and help them to lead healthier, more active lifestyles.”
The deal between AFAA and NBCUniversal Television Consumer Products was brokered by Russ Kamalski and Nora Wong of L.A.-based Consumer Strategies, Inc. “We are thrilled to marry the top-rated fitness show “The Biggest Loser” with the largest fitness educator in the world and offer official ‘Biggest Loser’ exercises to consumers,” said Kamalski. Senior Partner Wong added: “Fans of the show can learn how to lose weight and stay fit either in the comfort of their own homes or at their local health clubs.”
The Biggest Loser Live Training is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind “The Biggest Loser.”
About ‘The Biggest Loser’:
The first reality series where everybody “loses,” “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. “The Biggest Loser” is a production of Shine America, 25/7 Productions and 3 Ball Productions.