via press release:
NICKELODEON POSTS 28TH CONSECUTIVE WEEK OF GAINS,
BOLSTERED BY LAUNCH OF RABBIDS INVASION
AND NEW EPISODES OF SAM & CAT AND THE HAUNTED HATHAWAYS
NEW YORK–Aug. 6, 2013– Nickelodeon continued its ratings roll this week (7/29/13-8/4/13) by posting its 28th consecutive week of gains with K2-11 (2.9/969K; +7%). The net was also up with total viewers (1.9M; +5%). Nick’s ratings gains were fueled by the launch of Rabbids Invasion (Saturday, Aug. 3, at 11:30 a.m. ET/PT)–Nickelodeon’s new CG-animated series featuring Ubisoft’s wacky, mysterious creatures known as Rabbids®–and new episodes of its latest crop of live-action hits Sam & Cat and The Haunted Hathaways.
Rabbids Invasion’s Saturday morning premiere drew 2.6M total viewers and posted double-digit year over year gains for the net; averaging a 4.2/1.4M K2-11 (+35%), 4.7/928K K6-11 (+57%), 2.9/581K (+71%) and +32% increase with total viewers. The series also topped in its time period with boys 2-11 (5.0/843K; +47%) and boys 6-11 (5.8/584; +57%).
Originating from Ubisoft’s popular Raving Rabbids video games, the 26-episode, half-hour series, Rabbids Invasion, follows the curious creatures as they discover, explore, and wreak havoc in the human world. The series airs regularly on Saturday mornings at 11:30 a.m.
A brand-new episode of Nickelodeon’s hit live-action comedy Sam & Cat (Saturday, Aug. 3, at 8 p.m.) won its time period with all kid and tween demos across all TV. The live-action comedy, drew 2.9M total viewers and averaged a 4.2/1.4M K2-11, 5.3/1.0M K6-11, 4.5/907K T9-14; posting double-digit gains for the net with K2-11 (+11%), K6-11 (+33%), T9-14 (+50%) and total viewers (+25%).
Sam & Cat’s primetime premiere was followed by a new episode of The Haunted Hathaways (8:30 p.m.), which drew 2.4M total viewers and posted double-digit year over year gains for Nick, averaging a 3.7/1.2M K2-11 (+19%), 4.8/952K (+26%), 4.0/822K (+48%) and +23% increase with total viewers.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).