via press release:
OXYGEN AND SHINE AMERICA ANNOUNCE BRAND PARTNERS FOR “THE FACE” SEASON 2 PREMIERING WEDNESDAY, MARCH 5 AT 10PM
Pamella Roland, Alex and Ani, Liebeskind and Tweezerman Join Grand-Prize Partner Frederic Fekkai and Editorial Partner Elle Magazine as Beauty Brand Partners
NEW YORK, NY – February 5, 2014 – Oxygen Media and Shine America announced today brand partnerships with pamella roland, Alex and Ani, Liebeskind Berlin and Tweezerman for the second season of modeling competition series “The Face,” premiering on Wednesday, March 5 at 10 PM ET/PT. The beauty and fashion brands join previously announced strategic multi-dimensional grand-prize partner Frédéric Fekkai, a global leader in luxury hair care, and editorial partner ELLE Magazine.
The exclusive brand partnerships have both on and off-air extensions including in-show integrations, online cross promotions, the launch of consumer products and branded video content.
“What makes ‘The Face’ so great is its authenticity and real life challenges, which allow us to integrate top fashion and beauty brands organically into the series” said Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media. “These partnerships extend beyond the TV screen, giving viewers new ways to engage and interact with the show and providing our partners a unique level of exposure and awareness with our young female audience.”
“As our audience watches ‘The Face’ they will see these world-class fashion and beauty brands come to life as our contestants get real-world experience working with them, just as our Supermodel coaches have mastered,” said Vivi Zigler, President Shine 360?, Shine America. “And since young women love to shop, bringing these products into the marketplace is a natural extension to create an enhanced experience for our viewers.”
Consumer product partnerships include a pamella roland “The Face” co-branded tote bag available March 5 exclusively at pamellaroland.com, Liebeskind will launch a limited-edition “The Face” bag available at the company’s New York City SoHo location and online at usa.liebeskind-berlin.com April 1st, and licensing partner Tweezerman will have products featured in the show.
pamella roland, Alex and Ani and Liebeskind will each be featured in unique episodic challenges that put the modeltestants to the test to see who has what it takes to walk away with the ultimate grand prize of becoming a spokesperson and ambassador for Frédéric Fekkai’s 2014 national ad campaign.
Designer Pamella Roland will make a special appearance to judge a challenge where modeltestants are charged with modeling the newest looks from her pamella roland line as well as from her new collection of cocktail and evening dresses Pamella, pamella roland which launches in March, 2014 at fine department stores and specialty store locations. The episode is scheduled to air March 19.
Alex and Ani CEO, Giovanni Feroce, will be a guest judge as the modeltestants compete to record a 30-second seamless video promoting the lifestyle brand. The winning team’s video will appear on the Alex and Ani website after the episodes scheduled March 26 airdate. Throughout production of “The Face,” modeltestants were also given 24/7 access to the “Alex and Ani Bangle Bar” to accessorize their looks.
Liebeskind President, U.S.A, Nathalie Sears, will be a guest judge and put modeltestants to the test as they must create a viral video that will be featured on the company’s website. The challenge winner will be flown to Germany to tour the Liebeskind headquarters and participate in shooting the next Liebeskind lookbook campaign. The episode is scheduled to air April 2.
Produced by Shine America, “The Face” returns with executive producer Naomi Campbell (@NaomiCampbell) as a supermodel coach along with two new supermodel coaches, Anne V (@AnneV) and Lydia Hearst (@LHearst) and host Nigel Barker (@NigelBarker). The ten-episode series tests the modeltestants’ versatility and fundamental skills in an array of challenges such as photo shoots, runway shows and commercials. Throughout the season, the hopefuls will have the opportunity to make a life-changing transformation through unprecedented access to clients, national brands and iconic mentorships.
Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter, Tumblr, Google+ and Pinterest. Viewers may root for their favorite coach using #TeamNaomi, #TeamAnneV and #TeamLydia and tweet or read about the series using #TheFace hashtag on Twitter. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @LHearst, @AnneV and @NigelBarker.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” The growing cable network is the premier destination for unique and original unscripted programming including “The Face,” “Best Ink,” “Preachers of L.A.,” “I’m Having Their Baby” and “Bad Girls Club.” Oxygen is a social media trendsetter and leader in engaging modern young women– anywhere, anytime and on any device. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and upcoming Gracepoint. Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace. The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
About Frederic Fekkai
Frédéric Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frédéric Fekkai Salons. For more information visit: www.Fekkai.com, like us on Facebook at Facebook.com/Fekkai and follow us on Twitter @Fekkai and Instagram @FredericFekkai.
About pamella roland
The pamella roland collection launched in 2002 and, in the last decade, has become one of the leading eveningwear resources in the country. Designer and President, Pamella Roland, was inducted into the Council of Fashion Designers of America, and has evolved the collection to become a brand of choice among style icons and celebrities, including Angeline Jolie, Hallie Berry, Eva Longoria and Jennifer Garner. In Spring 2014, the pamella roland brand will launch a cocktail and evening dress collection Pamella, pamella roland. Both collections are sold at the finest department and specialty stores in the United States and abroad. The pamella roland collection is proudly made in New York.
About Alex and Ani
Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.alexandani.com for more information.
About Liebeskind Berlin
You love and embrace your uniqueness; you stand out from the crowd and challenge one to even suggest you are a follower. Liebeskind Berlin welcomes you to celebrate your very own style personality on your terms and in your own special way. Made with the finest leathers and materials, Liebeskind designs are a non-traditional mix of patterns and textures that capture the essence of cool and embody a slight touch of rebellion against the expected fashion norm. For more information visit usa.liebeskind-berlin.com or follow Liebeskind on Facebook (www.facebook.com/LiebeskindUS), Twitter (@Liebeskind_US) or Instagram (http://instagram.com/Liebeskind_US).
Tweezerman International is recognized in the beauty industry for setting the highest standards of quality, reliability, innovation and service with every beauty tool sold. Tweezerman features cutting edge beauty tools for brows, lashes, face, manicure and pedicure. Tweezerman products are sold through professional beauty suppliers as well as top cosmetic and department stores, chain drug stores, and specialty shops. Additionally, Tweezerman operates a Second Bottom Line through which the company allocates a portion of its profits to charitable organizations, while actively supporting local communities.