via press release:

Due to the unprecedented storm that impacted the entire East Coast, all three morning programs were coded as breakouts for the whole week and are excluded from season averages. Below are bullets for the week of October 29th on “Good Morning America’s” performance with the breakouts:


  • ABC News’ “Good Morning America” drew its most-watched week (5.498 million) in 1 1/2 years and strongest Adults 25-54 performance (2.160 million) in 8 months – since w/o 4/25/11 and w/o 2/27/12, respectively, according to Nielsen Media Research.   


  • “GMA” surged on its year-ago week performance by double-digits in both Total Viewers (+15%) and Adults 25-54 (+11%) – 4.778 million and 1.952 million, respectively, on w/o 10/31/11. 


  • On Tuesday (10/30/12), “GMA” turned in its strongest telecast in both Total Viewers (6.049 million) and Adults 25-54 (2.444 million) in 1 1/2 years – since the “GMA” telecast of the royal wedding on 4/29/11.  Further, it was GMA’s 2nd-most-watched telecast in 4 years and 2nd-highest delivery in Adults 25-54 in more than 3 years – since 11/5/08 and 3/3/09, respectively.


  • Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margins in overall viewers (+589,000) and in the key adult news demo (+188,000) in more than 21 years – since at least the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.


  • Season to date “GMA” is the only morning program to grow in both Total Viewers (+3%) and Adults 25-54 (+3%) versus its year-ago averages (NBC’s “Today” is down -17%/-26%, respectively; CBS’ “This Morning” is mixed +3%/-3%, respectively).  “GMA” is seeing its largest overall season audience and best Adults 25-54 performance in 5 years – since the 2007-08 season.


The Morning Following the Presidential Election:


  • On Wednesday, November 7, 2012, the day following the 2012 Presidential Election, “GMA” outdelivered “Today” by +196,000 Total Viewers (6.169 million vs. 5.973 million) in post-election coverage, based on Nielsen Fast Affiliate time period data.  Compared to 4 years ago (11/5/08), “GMA” trailed “Today” by 1.202 million (6.056 million vs. 7.258 million).  In fact, the Wednesday telecast stands as the first time in more than 20 years that “GMA” beat “Today” in Total Viewers on the post-Presidential Election Day telecast – since before the 1992 Presidential Election; Nielsen’s electronic database started on September of 1991.



WEEK OF 10/29/12     TOTAL VIEWERS    ADULTS 25-54         HOUSEHOLDS

ABC                    5,498,000      1.8/12; 2,160,000     4.1/15

NBC                    5,267,000      1.8/13; 2,168,000     4.0/14

CBS                    3,167,000      1.0/ 7; 1,235,000     2.4/ 8

Posted by:TV By The Numbers

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