via press release:
SCIENCE CHANNEL NAMED OFFICIAL MEDIA PARTNER FOR
SECOND ANNUAL MANUFACTURING DAY
–Science Channel’s Popular Manufacturing Series HOW IT’S MADE Named Official Program Partner for Event on October 4, 2013–
(Silver Spring, Md.) – Today Science Channel was named the official media sponsor for the second-annual Manufacturing Day, a broad-based grassroots effort created to drive public awareness of the American manufacturing industry and manufacturing careers. The network’s popular manufacturing series, HOW IT’S MADE, was named official program partner for the event, which takes place on October 4, 2013.
Manufacturing Day 2013 will feature several hundred manufacturers, educational institutions and other partners offering open houses, public tours, career workshops, and other activities to share the technology, ingenuity and innovation exemplified by American manufacturing. The event is co-produced by the Fabricators & Manufacturers Association, International (FMA), the National Association of Manufacturers (NAM), The Manufacturing Institute, the National Institute of Standards and Technology’s (NIST) Hollings Manufacturing Extension Partnership (MEP), and Industrial Strength Marketing (ISM).
“No other media outlet has done more to promote manufacturing than Science Channel. Through programming like HOW IT’S MADE the network has shown millions of viewers that manufacturing is fascinating, high-tech and offers the opportunity for a great career,” said Ed Youdell, President and CEO of FMA. “With Science Channel’s help we hope to build on the success of last year’s event, which featured more than 240 events in manufacturing facilities in 37 states with more than 7,000 people participating. Manufacturing Day will continue to inform and inspire new audiences with a look behind the scenes at American manufacturing.”
“Science Channel is honored to participate in Manufacturing Day, as the promotion of science, engineering and technology is at the core of everything that we do,” said Debbie Adler Myers, General Manager and Executive Vice President, Science Channel. “HOW IT’S MADE has been one of our most popular franchises for years, exposing huge audiences to the art and genius of manufacturing – and on October 4, viewers will have the chance to experience HOW IT’S MADE ‘live’ in their own backyards. As the official media partner for Manufacturing Day we’ll eagerly spread the word about this fantastic event in the hopes of inspiring some individuals to consider careers in the industry.”
Science Channel will support Manufacturing Day across its portfolio, including the cable network, ScienceChannel.com, and various social media platforms. This promotion will be headlined by visibility on the event’s program partner, HOW IT’S MADE. Through 11 seasons, nearly 300 episodes and more than a thousand products, Science Channel’s HOW IT’S MADE has connected viewers with the surprising world of manufacturing by revealing how many of the everyday items are made. Millions of viewers have enjoyed learning how common products – such as toothpaste, hot sauce, pipes, luxury sports cars, rock climbing gear, whiskey, razor blades, telescopes, paper towels, alloy wheels, and many more – are manufactured in state-of-the-art factories across America and around the world.
New episodes of HOW IT’S MADE air Thursdays at 9 PM ET/PT on Science Channel. The network will have a special day-long Memorial Day HOW IT’S MADE marathon on Monday, May 27, 2013.