via press release:
SEASON PREMIERE OF UP ORIGINAL SERIES “BULLOCH FAMILY RANCH” A RATINGS WINNER
FEBRUARY 26 AIRING GENERATES TRIPLE-DIGIT GAINS
FOR TIME PERIOD OVER PREVIOUS FOUR WEEKS
ATLANTA, February 28, 2014 – UP, America’s favorite channel for uplifting family entertainment, announced today that the second season premiere of UP Original Series “Bulloch Family Ranch” on February 26 (9 p.m. EST) turned in triple-digit gains in audience for the network.
“Bulloch Family Ranch” boosted A25-54 delivery by 827% over the prior four weeks, while A18-49 delivery grew by 319%. Total households more than doubled over the prior four weeks and the one-hour premiere averaged 375,000 P2+.
“We are delighted to see that ‘Bulloch Family Ranch’ has picked up where it left off last season and look forward to continued weekly growth as the story lines get much more dramatic and difficult decisions need to be made,” said Brad Siegel, vice chairman, UP.
In partnership with Peace Point Entertainment and Cry Baby Media, “Bulloch Family Ranch” is an unscripted series that chronicles the dramatic everyday adventures of Julie and Rusty Bulloch, a fun-loving working class couple that juggles multiple jobs to make ends meet. Together, they are the proud “parents” of currently more than 30 kids. Only two, Amanda and Brodie, are biological. The rest are teens and young adults who have lived at — and periodically returned to – the Bulloch Ranch during various times of dire need. For almost two decades, the Ranch has served as a place where troubled teens and young adults are welcomed with open arms and given a chance to get back on the right track. Rusty and Julie are committed to giving all their “kids” a stable, caring, nurturing environment along with the tools they need to become productive adults. The dramatic second season reveals even more of the Bullochs’ hearts, generous spirits and good works as new and much-loved returning faces join the family fold and everyone struggles with major life decisions and events.