via press release:
For the week of March 12, 2012, Disney Junior’s sneak peeks of upcoming original series “Doc McStuffins” were the week’s #1 TV Telecasts in Kids 2-5 (868,000/5.2 rating, Sat.), Boys 2-5 (503,000/5.9 rating, Sun.) and Girls 2-5 (460,000/5.7 rating, Sat.), and the #1 preschool cable telecast in Total Viewers (2.592 million).
Overall, with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” Disney Junior delivered the week’s Top 3 TV series in Boys 2-5, and 3 of the Top 5 preschool series in Kids 2-5. Impressively, this marked the 7th straight week Disney Junior has held the week’s #1 cable TV series in Boys 2-5.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5, Girls 2-5 and Women 18-49 and increased by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, 3/12/12-3/18/12, and as dated.