via press release:
Last Sunday’s Chargers-Cowboys SNF Preseason Game Was Most-Watched Primetime Program of the Week
NEW YORK – August 24, 2011 – “Sunday Night Football,” last year’s No. 1 primetime program of the fall television season, continues its preseason schedule this Sunday as the Oakland Raiders host Drew Brees and the New Orleans Saints. Al Michaels and Cris Collinsworth will have the call from the Overstock.com Coliseum in Oakland, Calif., with Michele Tafoya handling the sideline reporting duties. Coverage on NBC begins at 8 p.m. ET.
The Chargers-Cowboys “Sunday Night Football” preseason game on August 21 was seen by 10.7 million viewers, making it the most-watched NFL preseason game this season and the most-watched primetime program of the week.
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NFL SEASON OPENS ON NBC ON SEPT. 8: The NFL will open this season on NBC, Thursday, Sept. 8, with a matchup of the last two Super Bowl Champions as the Packers host the Saints from Green Bay’s Lambeau Field. Last year’s opening game featuring the Vikings at Saints drew 27.5 million viewers, the most-watched regular-season primetime NFL game ever on NBC.
In the first “Sunday Night Football” contest of the season, the New York Jets host the Dallas Cowboys on the 10th anniversary of the tragic events of September 11, 2001.
“SUNDAY NIGHT FOOTBALL” 2011 SEASON: Storied rivalries including Giants-Cowboys, Bears-Packers on Christmas Night at Lambeau, Colts-Patriots, Steelers-Ravens, Cowboys-Eagles, Patriots-Jets and Eagles-Giants; a matchup of the last two Super Bowl Champions as the Packers host the Saints in the opening Thursday night game; and Peyton Manning returning home to New Orleans in a Super Bowl XLV rematch highlight the “Sunday Night Football” schedule as the NFL announced its 2011 slate of games today. The season concludes on NBC with Super Bowl XLVI from Indianapolis.
Highlights of the 2011 “Sunday Night Football” schedule:
- Sixteen of NBC’s 17 scheduled games involve at least one playoff team from last season; 11 of 17 include two playoff teams.
- The last two Super Bowl Champions, Saints and Packers, meet in the Thursday night NFL opening game.
- A rematch of last year’s NFC Championship game between the Packers and Bears on Christmas Night in Green Bay, the oldest rivalry in the NFL. The only other time Bears-Packers met on Christmas Day was in 2005 with the Bears winning 24-17 at Lambeau Field.
- Peyton Manning goes home to New Orleans as Saints host Colts in Week 7 in a rematch of Super Bowl XLV.
- Rex Ryan’s Rivals: Meets brother Rob (Dallas defensive coordinator) and the Cowboys in Week 1 in New York on the 10th anniversary of the tragic events of September 11, 2001; Ryan faces his old team, the Ravens in Week 4; and his nemesis the Patriots in Week 10, in a rematch of last year’s AFC Divisional playoff game.
- Three matchups among bitter NFC East rivals: Cowboys-Eagles, Eagles-Giants, and Giants-Cowboys.
- Eagles QB Michael Vick goes back to Atlanta to face his former team for the first time as an opposing starting quarterback in Week 2.
- Traditional “Sunday Night Football” rivalries: Colts-Patriots (Week 13), Ravens-Steelers (Week 9).
- The first “NBC Sunday Night Football” trip to Kansas City as Chiefs host Steelers in Week 12.
2011 “SUNDAY NIGHT FOOTBALL” SCHEDULE
Thurs. Sept. 8 NFL Kickoff New Orleans Saints at Green Bay Packers
Sun. Sept. 11 Week 1 Dallas Cowboys at New York Jets
Sun. Sept. 18 Week 2 Philadelphia Eagles at Atlanta Falcons
Sun. Sept. 25 Week 3 Pittsburgh Steelers at Indianapolis Colts
Sun. Oct. 2 Week 4 New York Jets at Baltimore Ravens
Sun. Oct. 9 Week 5 Green Bay Packers at Atlanta Falcons
Sun. Oct. 16 Week 6 Minnesota Vikings at Chicago Bears
Sun. Oct. 23 Week 7 Indianapolis Colts at New Orleans Saints
Sun. Oct. 30 Week 8 Dallas Cowboys at Philadelphia Eagles
Sun. Nov. 6 Week 9 Baltimore Ravens at Pittsburgh Steelers
Sun. Nov. 13 Week 10 New England Patriots at New York Jets
Sun. Nov. 20 *Week 11 Philadelphia Eagles at New York Giants
Sun. Nov. 27 *Week 12 Pittsburgh Steelers at Kansas City Chiefs
Sun. Dec. 4 *Week 13 Indianapolis Colts at New England Patriots
Sun. Dec. 11 *Week 14 New York Giants at Dallas Cowboys
Sun. Dec. 18 *Week 15 Baltimore Ravens at San Diego Chargers
Sun. Dec. 25 *Week 16 Chicago Bears at Green Bay Packers
Sun. Jan. 1 *Week 17 TBA
“FOOTBALL NIGHT IN AMERICA”: ‘Football Night,’ which enjoyed its best viewership ever last season averaging 8.3 million viewers, begins NBC’s NFL coverage every Sunday at 7 p.m. ET.
SNF DOMINATED SUNDAY NIGHTS: Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday). In 2009, SNF was the most-watched Sunday night primetime broadcast in a then-record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights. In 2007, SNF won 11 of 16 (69 percent) and, in 2006, SNF won nine of 16 (56 percent).
For the full season, “Sunday Night Football” averaged 21.8 million viewers, a gain of 12 percent from 2009 (19.4 million) and the best viewership for the NFL’s premier primetime broadcast package in 14 years.
SNF NO. 1 PRIMETIME PROGRAM FOR SEASON: For the fall primetime television season, “Sunday Night Football,” during its season, ranked as the most-watched show (persons 2+) and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54, based on Nielsen live + same day data. Additionally, SNF was the No. 3 show among Women 18-34 behind only Grey’s Anatomy and Glee, and, remarkably, No. 3 among Women 18-49 behind only Dancing with the Stars and Grey’s Anatomy.
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