via press release:



MIAMI – September 4, 2013 – Hollywood Mayor Peter Bober and Broward County Commissioner Chip LaMarca joined Telemundo Media’s President Emilio Romano and the network’s top executives and celebrities at last night’s wrap party for Telemundo’s prime time original novela “Marido en Alquiler” (Husband for Hire), which airs Monday through Friday at 9PM/8C, at the Westin Diplomat hotel in Hallandale, FL.  Hosted by the Broward Office of Film & Entertainment, the star studded-event was attended by hundreds of guests including the novela’s stars Sonya Smith, Juan Soler and Maritza Rodriguez.  The stars and guests walked the red carpet and Broward County Commissioner Chip LaMarca, Hollywood Mayor Peter Bober, Telemundo Media’s President Emilio Romano, Joshua Mintz and Greater Fort Lauderdale/Broward County Film & Entertainment Commissioner Noelle P. Stevenson provided remarks and presentations throughout the event.  Mayor Bober honored Telemundo with the key to Broward County in recognition of the network’s consistent investments in original scripted productions in Broward County.


“Marido en Alquiler,” the second co-production of Telemundo and Brazil’s media giant Globo, filmed from February 19, 2013 to September 5, 2013, and filmed over 100 days across different locations in Broward.  To date, they have produced over 1400 hours, with 40 actors and 3500 extras.  The novela will also internationally distributed, which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.


“Telemundo Media is committed to creating original programming for U.S. Hispanics right here in America,” said Romano. “Our studios in South Florida and productions in the beautiful and welcoming county of Broward not only help to create jobs for the outstanding people of this community, but help promote the county in over 100 countries around the world and, most importantly, establish a robust Hispanic Hollywood industry right in our own backyard.”


“We are so proud that Telemundo’s newest novela “Marido en Alquiler,” in partnership with Globo, films here in Broward County, Florida.  The actual story line of the popular novela, as well as the locations, are set in Hollywood, Florida,” says Noelle P. Stevenson, Greater Fort Lauderdale/Broward County Film & Entertainment Commissioner. “And this is one of many of Telemundo’s novellas filming in Broward County, which has become a key hub for Telenovelas which have enjoyed the diverse locations, easy access and seamless production process.”


“With more than one million viewers per novela episode, the Telemundo TV audience is global and we wanted to celebrate the cast and crew and the positive economic impact to our community of “Marido en Alquiler,” says Nicki E. Grossman, president, Greater Fort Lauderdale Convention and Visitors Bureau.


“Marido en Alquiler” tells the story of Griselda (Smith), a kind and determined woman who works as a handyman to support her three children.  Due to life circumstances, she meets Reinaldo (Soler), an honest man and chef who becomes delighted with Griselda’s essence.  This will be the reason why Reinaldo’s wife, Teresa Cristina (Rodríguez), an elegant, class-conscious and superficial woman, will get jealous and will do anything possible to destroy her, especially when she realizes she is losing her husband.


The Greater Fort Lauderdale/Broward Office of Film & Entertainment has been housed at the Convention and Visitors Bureau since April 2010.  Within that time period, more than $462.2 million has been spent by the industry in Broward County with over 1,795 production projects.  This has in turn produced a total of 64,084 jobs in the marketplace.  As these efforts in film continue to grow, the Convention and Visitors Bureau’s office of Film & Entertainment has launched its new initiatives promoting Greater Fort Lauderdale as a key entertainment destination focusing on music, arts, and fashion including mainstream and LGBT film festivals, as well as music events.


The three leads of “Marido en Alquiler” are joined by a stellar cast that includes talented young actors Roberto Manrique, Gabriel Coronel and Kimberly Dos Ramos. Also appearing in the production are well-known actors Ricardo Chávez, Pablo Azar, Paulo Quevedo, Sandra Destenave, Ariel Texido, Daniela Navarro, Alba Roversi, José Guillermo Cortines, Maite Embil, Ismael La Rosa, Víctor Corona, Dad Dager, Ana Carolina Grajales, Adrián Carvajal, Lino Martone, Gabriel Valenzuela, Jalymar Salomon, Anthony López, Adriana Lavat, Sandra Eichler, María del Pilar Pérez, Sol Rodríguez, Ahrid Hannaly, Gustavo Pedraza, Luis Alvarez, Nadia Escobar and Emmanuel Pérez.


About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices,; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Posted by:TV By The Numbers

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