via press release:
TELEMUNDO MEDIA ACQUIRES EXCLUSIVE U.S. RIGHTS TO THE HOME GAMES OF FIRST DIVISION MEXICAN TEAM CLUB LEÓN
Multi-Year Deal Provides Network with Rights to All Home Games across All Platforms
MIAMI – September 6, 2012 – Telemundo Media announced today it acquired the exclusive media rights for the United States of all the home games of the popular Mexican first division soccer team Club León, effective immediately. As “The Official U.S. Network of León,” Telemundo will have the rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team. The first game to air on Telemundo under the new deal will feature Club León vs. Chivas on Friday, September 14 at 10:30pm ET.
“Coming off a great performance with the 2012 London Olympics and having acquired the rights to the FIFA World Cup starting in 2015, this multi-year deal expands our portfolio of soccer properties and reaffirms Telemundo Media’s leadership position,” said Jorge Hidalgo, Executive Vice President of Sports at Telemundo Media. “With the León games, our audience will continue to enjoy the best professional Mexican soccer they’ve come to expect from Deportes Telemundo.”
Currently in third place in the first division of the Mexican soccer league, Club León is based in the city of León, in the state of Guanajuato, Mexico. The club’s origins date back to the 1920s when a group of local businessman founded León Atlético. After ten years in the second division, León was recently promoted to Mexico’s first division for the 2012–2013 season. In the past, León has won the first division title five times, in 1948, 1949, 1952, 1956 and 1992, and became the first Mexican “Campeonísimo” (winner of the league and the México Cup in the same year) in 1949.
Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by Las Chivas de Guadalajara, Mexico’s most popular club team; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022. In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and http://www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.