via press release:



World Cup-Qualifying Match Ranked #1 Among Adults 18-49 in Los Angeles, Houston, Dallas and San Francisco Regardless of Language

MIAMI- September 10, 2012- Telemundo Media’s broadcast of the “Rumbo al Mundial” World Cup qualifying match between Costa Rica and Mexico on Friday, September 7, at 9:45pm ET averaged 2.58 million total viewers and 1.66 million adults 18-49 according to Nielsen. Called live by the internationally acclaimed sportscaster Andres Cantor from the Estadio Nacional in San Jose Costa Rica, the Rumbo al Mundial game reached a national cumulative audience of 4.86 million total viewers and allowed Telemundo to deliver its highest rated Friday night of the 2011-12 season among total viewers and adults 18-49.
Locally, the game ranked #1 in Los Angeles, Houston, Dallas, and San Francisco among adults 18-49, beating Univision and all English-language networks in these key markets.

Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by El Club León and Las Chivas de Guadalajara; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.

In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.

Source: The Nielsen Company, NPM Program Average Live+Same Day, Telemundo’s prime average on 9/7/12 including Rumbo Al Mundial full run compared to Telemundo’s Friday nightly primetime deliveries in the current season: 9/19/11-8/31/12. National cume based on the fast TA, on a six minute qualifier. NSI Live +SD. Sept 7th 10P-12A ETZ time period vs. all other stations in same TP for the same day Note: all local comparisons are based on ratings.

About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, and; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Posted by:TV By The Numbers

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