via press release:


BET’s Annual Tour Celebrates the Tenth Anniversary with Stops Planned at 14 Historically Black Colleges and Universities

BET BLACK COLLEGE TOUR Welcomes First-time Sponsors COVERGIRL, KFC and Under Armour

NEW YORK—September 6, 2011—Now in its tenth year, BET Networks and some of its key marketing partners are gearing up for the return of the highly popular BET BLACK COLLEGE TOUR, making 14-stops at historically black colleges and universities across the nation. The 2011 BET BLACK COLLEGE TOUR, the largest and only tour of its kind, will bring campuses a fun-filled day of entertainment, games, concerts, product samples and consumer information. This year, BET BLACK COLLEGE TOUR welcomes first-time sponsors COVERGIRL, KFC and Under Armour. The free event, kicking off Friday, September 9th at Albany State, is open only to current students enrolled at each campus stop.

“The BET BLACK COLLEGE TOUR has been such an amazing program for the past ten years by reaching college students and connecting them with brands that matter most,” said Michelle Garner, Vice President of Consumer Engagement for BET Networks. “We are proud of our long standing relationship with HBCUs across the country and the opportunity to provide a unique campus experience.”

“KFC 360 is thrilled to be a part of the BET BLACK COLLEGE TOUR,” said Barry Westrum, KFC Chief Marketing Officer. “On behalf of the entire KFC family, we’re really looking forward to being on campus to share in the excitement of the tenth anniversary with thousands of college students.”

“We are excited to be a part of this year’s BET BLACK COLLEGE TOUR and engage our brand with more than 80,000 college students,” said Adrienne Lofton Shaw, Senior Director of Women’s Marketing for Under Armour. “The tour provides us with an amazing platform to connect with an influential audience of African-American male and female college students.”

This year’s BET BLACK COLLEGE TOUR, hosted by WPGC 95.5 FM’s DJ Herkules, will include various contests, basketball competitions, games, music performances, product sampling and health information. Sponsored activities include the COVERGIRL Campus Expressionistas, photo booth and product samples; KFC singing competition; Under Armour 3-point basketball shoot-out; BET Digital freestyle battle; free concerts that will feature popular and up-and-coming Interscope Record artists; U.S. Air Force 2-on-2 basketball competition; and, BET’s award-winning Rap It Up initiative will be on hand with local health officials to offer free HIV/AIDS testing to students.

Friday, September 9 Albany State Albany, GA
Friday, September 16 Norfolk State Norfolk, VA
Wednesday, September 21 Mississippi Valley State Itta Bena, MS
Friday, September 23 Jackson State Jackson, MS
Friday, September 30 Clark Atlanta Atlanta, GA
Wednesday, October 5 Florida A&M Tallahassee, FL
Friday, October 7 Alabama A&M Normal, AL
Friday, October 14 Arkansas-Pine Bluff Pine Bluff, AR
Friday, October 21 Fort Valley State Fort Valley, GA
Wednesday, October 26 Southern Baton Rouge, LA
Wednesday, November 2 Tuskegee Tuskegee, AL
Friday, November 4 Alabama State Montgomery, AL
Friday, November 4 Bethune-Cookman Daytona Beach, FL
Friday, November 18 Prairie View A&M Prairie View, TX

For tour updates, exclusive footage and photos from each campus, please visit Follow BET BLACK COLLEGE TOUR on Twitter: @BETBCT (#BETBCT).

About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Posted by:TV By The Numbers

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