via press release:
THURSDAY’S “BIG BROTHER” LIVE EVICTION DELIVERS LARGEST AUDIENCE OF THE SEASON
Matches Highest Adults 18-49 Rating
Last night’s BIG BROTHER live eviction, which saw Howard Overby evicted from the House, delivered the largest audience of the season and matched its highest adults 18-49 rating of the summer, according to Nielsen preliminary live plus same day ratings for August 1.
From 9:00-10:00 PM, BIG BROTHER THURSDAY was first in viewers (7.04m), adults 25-54 (2.8/08) and adults 18-49 (2.5/08). BIG BROTHER was the night’s top program in key demos, posting season-high viewer totals for any night and matching season highs in adults 18-49.
Updated Thursday ratings will be available later today.