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via press release:

‘TODAY’ SLASHES GAP WITH GMA FOR MAY SWEEP

 

NEW YORK – May 30, 2014 – NBC’s TODAY continues to gain momentum, tightening the overall morning race with GMA.  For the May 2014 sweep, TODAY posted the largest year-over-year growth among the morning news programs in total viewers, versus May 2013.  TODAY gained 157k total viewers while GMA declined 48k, and TODAY slashed the total viewer gap with GMA by 22% year-over-year. This marks the 20th consecutive May sweep in which TODAY has placed first in rating A18-49.

 

Additionally, TODAY is the only morning news program to post complete across-the-board growth versus last season in total viewers (+9%, or +433,000), rating W/M/A18-49 (+13%/+13%/+8%), and rating W/M/A25-54 (+10%/+9%/+13%).  Season-to-date, TODAY ranks as the number-one morning news broadcast in rating A18-49

 

TODAY HIGHLIGHTS:

  • TODAY was the #1 morning news program in rating W/M/A18-49 during the May 2014 sweep
    • TODAY has won 20 consecutive May sweep periods in A18-49 rating
  • Compared to the May 2013 sweep, TODAY widened its A18-49 viewer leads by +600% versus GMA and +26% versus CBS

 

  • TODAY averaged 4.938 million total viewers, leading CBS This Morning by +57% (+1,794,000)
    • TODAY posted the most total audience growth versus May 2013 (+157,000 viewers) while GMA declined (-48,000)
  • TODAY narrowed the total viewer gap with GMA by 22% year-over-year

 

  • TODAY averaged a 1.7 A25-54 rating, leading CBS This Morning’s 0.8 rating by +113%
    • TODAY increased its A25-54 demo viewer lead over CBS by +12% versus last year

 

  • TODAY averaged a 1.3 A18-49 rating, leading GMA by +8% (+1 tenth) and CBs This Morning by +160% (+8 tenths)
    • TODAY delivered 1.591 million A18-49 viewers during the sweep, leading GMA by +2% (+28,000) and CBS by +145% (+941,000)

 

  • Season-to-date, TODAY ranks at the #1 morning news broadcast in rating W/M/A 18-49 and rating M25-54

 

  • TODAY is the only morning news program to post across-the-board growth versus last season in total viewers (+9%, or +433,000), rating W/M/A18-49 (+13%/+13%/+8%), and rating W/M/A25-54 (+10%/+9%/+13%)

DATA FOR MAY SWEEP:

 

Posted by:TV By The Numbers

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