via press release:
TR3S AND SUBWAY® RESTAURANTS LAUNCH BRANDED CONTEST GIVING JUANES FANS THE INTERVIEW OF A LIFETIME FROM THE
‘LOUD AND UNPLUGGED TOUR’
Power Brands Connect Music Fans with their favorite idol in Latin Music
Lucky Guest Correspondents in Sacramento, Dallas and Atlanta report the behind-the-scenes action for the Hispanic network and its digital platform www.tr3s.com
Miami, Fla. – April 18th, 2013 – Tr3s and SUBWAY® restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes. The unique partnership is a result of the brands’ continued effort to deliver unique experiences that connect Hispanic millennials with their music idols. As part of the “Subway® Fresh Buzz From the Road” Contest, three lucky winners will cover concerts in Sacramento, Dallas and Atlanta as an extended media member. Armed with a producer and crew, these undiscovered correspondents will get the chance to meet and interview multiple Grammy and Latin Grammy winner Juanes for news segments on Tr3s and www.tr3s.com.
“I’m looking forward to being interviewed by my fan correspondents and seeing their take on the show experience,” commented Juanes.
“Young Hispanics demand experiences they can share, discuss and participate-in, so it will be exciting for them to share the limelight with the artists they admire,” said Fernando Gaston, Brand Manager for Tr3s. “We also know that 1 in 3 millennials are going to more LIVE music events than ever before, so this unique partnership with Subway allows us to further enhance that experience for Juanes’ fans.”
“Teaming up with Tr3S for this contest will help us offer our fans something they wouldn’t be able to get anywhere else,” said Multicultural Marketing Manager for SUBWAY®. “We’re expecting a great fan response because of his amazing talent and cross-over appeal.”
With six solo albums to his credit and multi-platinum sales of over 16 million copies, Juanes has been heralded as: “The single most important figure of the past decade in Latin music” (L.A. Times). The multiple GRAMMY & LATIN GRAMMY winner is also frequently recognized as one of the Spanish-speaking world’s leading social media voices with an online following of over 12 Million fans. Released in May of 2012, “JUANES MTV Unplugged” debuted at #1 on Billboard’s “Top Latin Albums” chart and in 18 countries throughout Latin America. The album’s first single “La Señal” likewise reached #1 on the “Hot Latin Songs” chart, giving Juanes the 8th #1 song of his career. In November, “JUANES MTV Unplugged” WON this year’s LATIN GRAMMY awards for ALBUM OF THE YEAR & BEST LONG FORM MUSIC VIDEO – giving the Colombian rock superstar an impressive career total of 19 LATIN GRAMMYS, more than any other solo artist. The acolades for the album have continued, as Juanes recently won this year’s GRAMMY for “Best Latin Pop Artist” and was the only Latin artist to perform on the global Grammy Award broadcast.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In the 2011 Zagat® Fast Food Survey, for the third year in a row, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
For more information about the SUBWAY® chain, visit www.subway.com.
Find us on Facebook: Facebook.com/subway.
Follow us on Twitter: twitter.com/subwayfreshbuzz.
Tr3s, owned and operated by Viacom International Media Networks – The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), is a contemporary entertainment brand targeting the multi-generational Hispanic household in the US, with a reach of 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers a unique mix of genres across multiple platforms through original productions, key acquisitions and content from Viacom’s portfolio of entertainment brands, to include novelas, realities, comedy, music, entertainment news, dating shows, crime dramas and documentaries. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues. On the Digital front, the brand connects to the growing number of online Hispanic consumers and marketers across multiple platforms including www.TR3S.com, Tr3s Blogamole Network and Insight Tr3s.