via press release:
TVGN AND SHAZAM TO OFFER
IMMERSIVE SECOND SCREEN EXPERIENCE FOR VIEWERS OF
“TVGN LIVE WITH ENTERTAINMENT TONIGHT AT THE OSCARS®” TELEVISION PREMIERE
Viewers Can Engage with Shazam’s Mobile App While Watching TVGN’s Live Red Carpet Coverage at The Oscars to Vote on Fashion, Unlock Exclusive Celebrity Videos and Receive Real-Time Feedback from ET Hosts
Live Red Carpet Coverage on TVGN Begins Sunday, Mar. 2 at 5:00 PM, ET / 2:00 PM, PT (Live on Both Coasts)
LOS ANGELES — Feb. 26, 2014 — This Sunday, TVGN and Shazam® will offer viewers an interactive second screen engagement opportunity while watching TVGN LIVE WITH ET AT THE OSCARS®, a live red carpet show featuring interviews with Hollywood’s hottest stars, on Sunday, Mar. 2 at 5:00 PM, ET / 2:00 PM, PT (live on both coasts).
Shazam is a mobile-based media service that allows users to identify, discover and share the music and television they love. Viewers tuning-in to the live premiere of TVGN’s red carpet show at the Oscars can interact with the Shazam App on their mobile device to access and share celebrity interviews via social networks, vote on their favorite fashions and unlock exclusive bonus videos.
Additionally, ENTERTAINMENT TONIGHT co-anchors Nancy O’Dell and Rob Marciano, as well as ET special correspondents, will provide real-time Shazam updates during the TVGN broadcast to give viewers at home a report on fans’ favorite red carpet moments. An interactive timeline will allow users to catch up on must-see red carpet moments or re-watch and share a favorite celebrity interview seen on TVGN LIVE WITH ET AT THE OSCARS.
“This is the first time ever that a live red carpet show will feature an interactive second screen experience with Shazam, and we’re excited to give TVGN viewers the opportunity to interact with and participate in Hollywood’s most glamorous, star-studded event of the year,” said Brad Schwartz, President, Entertainment and Media, TVGN. “This experience will make at-home viewing engaging while giving fans an easy way to share their favorite Oscar red carpet moments on their social networks.”
“The Oscars red carpet is a must-watch television event that always has everyone buzzing, and we’re excited to partner with TVGN, a leader in red carpet coverage, to bring fans a unique opportunity to participate in all of the excitement,” said Rich Riley, Chief Executive Officer, Shazam. “Engaging on a mobile device while watching live television is becoming an integral part of the viewing experience, and we’re looking forward to giving viewers a second screen opportunity this Sunday.”
ENTERTAINMENT TONIGHT, television’s #1 syndicated entertainment show from CBS Television Distribution, will produce TVGN LIVE WITH ET AT THE OSCARS hosted by ET anchors Nancy O’Dell and Rob Marciano. Linda Bell Blue, D.J. Petroro, and Linda Fuller are executive producers and Leslie Kawaguchi is co-executive producer for ET, with Nikki Kemezis executive producing for TVGN.
Shazam is the world’s leading media engagement company connecting people to the media around them through their mobile device. When a user shazams a song or TV show, they are able to identify, explore, purchase and share that content. One of the world’s top ten apps, Shazam reaches more than 420 million users in 200 countries, exceeds 80 million monthly active users, and is growing by another 13 million new users each month.
Shazam makes it easy for people to share their discoveries on Facebook, Twitter, Whatsapp, Pinterest and Google+. And to purchase through iTunes, Amazon and Google Play. For people who don’t yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, and other app stores.
The Shazam, Shazam Encore, Shazam for TV names and icons are trademarks of Shazam Entertainment Limited.