Unimas logo

via press release:

UniMás Delivered More than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of December 29, 2014 to January 4, 2015

 

·         UniMás, on average, delivered more than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+19%) and Adults 18-34 (+43%).

 

·         UniMás increased its audience in every hour (Monday-Friday) among both Total Viewers 2+ and Adults 18-49 over the prior week.

ü  Airing “El Chavo” from 7pm-9pm (Monday-Friday), UniMás increased its viewership with Total Viewers 2+ (+2%), Adults 18-49 (+4%) and Adults 18-34 (+1%) versus the prior week.

ü  During the 9pm hour (Monday-Friday), UniMás’ dramatic series “Pablo Escobar: El Patrón Del Mal” built its audience week-over-week among Total Viewers 2+ (+2% to 474,000), Adults 18-49 (+5% to 295,000) and Adults 18-34 (+12% to 170,000).

ü  Following in the 10pm hour (Monday-Friday), UniMás’ dramatic series “En la Boco del Lobo” increased its viewership for the second consecutive week among Total Viewers 2+ (+7% to 267,000), Adults 18-49 (+5% to 162,000) and Adults 18-34 (+16% to 109,000).

 

·         Airing back-to-back feature films on Saturday night, UniMás built its audience over last Saturday’s movie presentation with Total Viewers 2+ (+13%), Adults 18-49 (+23%) and Adults 18-34 (+23%).

 

Source: The Nielsen Company. NPM (12/29/2014-01/04/2015) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Prior Week (12/22/2014-12/28/2014).

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus