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via press release:

UniMás was the No. 2 Spanish-Language Network Beating Telemundo during the Monday-Friday 10 p.m. Hour for Ninth Consecutive Week

“La Viuda Negra” Out-performed Telemundo’s “Premios Billboard a la Musica Latina” From 9 p.m.-11 p.m. on Thursday Night

 

UniMás Grew its Audience Season-over-Season Among Total Viewers 2+ (+7%),

Adults 18-49 (+8%), and Adults 18-34 (+6%)

 

UniMás Broadcast Prime Highlights – Week of April 21, 2014 to April 27, 2014

 

  • For the ninth consecutive week, UniMás was the #2 Spanish-language network, beating Telemundo during the Monday-Friday 10 p.m. hour. UniMás held an advantage over Telemundo for the 10 p.m. hour among Total Viewers 2+ (+4%), Adults 18-49 (+10%), and Adults 18-34 (+31%) viewers.

 

  • UniMás was the #2 Spanish-language network on Tuesday night, out-delivering Telemundo among Adults 18-34 (+6%).

 

ü  The 8 p.m. movie presentation “Mexico City” averaged 648,000 Total Viewers 2+, 357,000 Adults 18-49, and 164,000 Adults 18-34.  In fact, “Mexico City” attracted more Adults 18-49 viewers (+13%) compared to last Tuesday’s title “The Peacekeeper.”

 

ü  Following at 10 p.m., “La Viuda Negra” posted +25% audience gains over the prior Tuesday telecast among Adults 18-49 and Adults 18-34.

 

  • On Wednesday night, UniMás clinched the #2 Spanish-language network rank, out-delivering Telemundo among Adults 18-49 (+37%) and Adults 18-34 (+67%).

 

ü  UniMás kicked off the night airing the second leg of the CONCACAF Champions League final between Cruz Azul and Toluca. Audiences tuned in as Cruz Azul claimed its first Championship title in over 15 years.  The final match averaged 1.1 Million Total Viewers 2+ (+62%), 731,000 Adults 18-49 (+67%), and 423,000 Adults 18-34 (+81%), increasing its audience compared to the first leg of the finals last Thursday.

 

ü  Following the CONCACAF match, “La Viuda Negra” reported audience increases over the prior Wednesday telecast among Adults 18-49 (+9% to 770,000) and Adults 18-34 (+15% to 440,000).

 

  • On Thursday night, the back-to-back airings of “La Viuda Negra” from 9 p.m. to 11 p.m. averaged 1.4 Million Total Viewers 2+, 848,000 Adults 18-49, 437,000 Adults 18-34 and 554,000 Persons 12-34.  It also helped position UniMás as the No. 2 Spanish-language network, delivering more Adults 18-34 (+4% Adv.), Persons 12-34 (+7% Adv.) and Men 18-49 (+15% Adv.) than Telemundo’s “Premios Billboard a la Musica Latina” from 9 p.m. to 11 p.m. 

ü  Locally,  “La Viuda Negra” on UniMás out-performed Telemundo’s “Premios Billboard A La Musica Latina” in Los Angeles, San Francisco, Phoenix, and Sacramento among Adults 18-49 and in Los Angeles, Houston, Dallas, Phoenix, and Sacramento among Adults 18-34.

 

  • UniMás was the #2 Spanish-language network on Friday night, out-delivering Telemundo among Adults 18-34 (+24%).

 

ü  The 8 p.m. movie “Dragonheart” averaged more Adults 18-34 (+40%) versus last Thursday’s title “Race to Witch Mountain.”

 

ü   “La Viuda Negra” generated strong week-to-week audience gains of more than 20% among Total Viewers 2+ (+28% to 1.3 million), Adults 18-49 (+22% to 744,000), and Adults 18-34 (+46% to 426,000). Not only did the 10 p.m. dramatic series attract nearly double the Adults 18-49 and Adults 18-34 viewers versus Telemundo’s “Camelia, La Texana,” but it also ranked within the top 20 programs of the night across these two demographic groups.

 

  • On Saturday night, UniMás was the #2 Spanish-language network over Telemundo among Adults 18-49 (+2%).

 

  • In the current 2013/2014 season, UniMás reported primetime audience growth among Total Viewers 2+ (+10%) and Adults 18-49 (+8%), and Adults 18-34 (+6%) over the comparable weeks in the 2012/2013 season. 

 

  • Versus the same week a year ago (04/08/13-04/14/13), UniMás reported double-digit percentage growth among Total Viewers 2+ (+90%), Adults 18-49 (+96%), and Adults 18-34 (+87%) viewers.

 

  • UniMás, on average, more than doubled the combined audience of Estrella, Azteca, and MundoFox among Total Viewers 2+ (+126%), Adults 18-49 (+181%) and Adults 18-34 (+218%).  
Posted by:TV By The Numbers

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