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via press release:

Univision Network Ranked No. 3 This Week Among Young Adults 18-34, Outperforming CBS and NBC

 

 

Univision Broadcast Prime Highlights – Week of February 23, 2015 to March 1, 2015

 

·         This week (M-SU), Univision Network ranked No. 3 in primetime among young Adults 18-34, outperforming CBS and NBC. Univision out-delivered one or more of the English-language broadcast networks every night among young Adults 18-34.

 

·         Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 3 network among young Adults 18-34 in the Monday-Friday 8 p.m. time period, outperforming CBS and NBC. The novela grew week-to-week among Total Viewers 2+ (+10% to 3.6 million), Adults 18-49 (+11% to 1.7 million) and young Adults 18-34 (+21% to 875,000).

·         Airing Monday to Friday 9 p.m.-10 p.m., “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 4 network among young Adults 18-34, outperforming CBS. The novela grew week-to-week among Total Viewers 2+ (+4% to 3.5 million) and young Adults 18-34 (+12% to 816,000).

·         At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among young Adults 18-34, outperforming CBS and NBC. The novela grew week-to-week among Total Viewers 2+ (+5% to 2.8 million), Adults 18-49 (+4% to 1.4 million) and young Adults 18-34 (+14% to 622,000).

 

·         Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 1 and No. 2 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in each demographic. “Sabado Gigante” (Giant Saturday) averaged 1.9 million Total Viewers 2+, 739,000 Adults 18-49 and 371,000 young Adults 18-34.

·         On Sunday, Univision ranked as the No. 3 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

ü  At 7pm, “Aqui y Ahora” (Here and Now) helped make Univision the No. 4 network among young Adults 18-34, outperforming NBC. The show grew week-to-week among Total Viewers 2+ (+3% to 2.4 million), Adults 18-49 (+12% to 1.2 million) and young Adults 18-34 (+16% to 482,000).

ü  Airing 8 p.m.-10:05 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 3 network among both young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic. The show grew week-to-week among Total Viewers 2+ (+4% to 3.2 million), Adults 18-49 (+4% to 1.6 million) and young Adults 18-34 (+6% to 690,000).

 

ü  At 10:05 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 and No. 3 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic. The show averaged 2.5 million Total Viewers 2+, 1.2 million Adults 18-49 and 477,000 young Adults 18-34.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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