via press release:
VELOCITY ACCELERATES TO BEST MONTH EVER
— Double Digit Growth In Key Demos Lead Network To Most Watched
Month Ever in February —
(Silver Spring Md.) –Velocity ratings were a driving force this February, delivering its best month ever in the history of the network. Lead by popular programs INSIDE WEST COAST CUSTOMS and WHEELER DEALERS, Velocity showed double-digit gains YOY among P2+, P/M25-54, and P/M18-49 in Prime delivery, as well as M18-49/25-54 ratings. This success comes on the heels of a stellar January for the network, marking nine straight months of YOY growth in Prime for M25-54 ratings, and P/M25-54, P/M18-49 delivery.
In addition, Velocity had its best Saturday ever during prime on February 16 pulling in its highest delivery in HH ratings (0.42 HH/192K), as well as showing triple-digit growth vs. prior six weeks. February 16 also proved to be Velocity’s best Saturday ever among P/M25-54 (0.26 P25-54/0.37 M25-54) and P/M18-49 (0.24 P18-49/ 0.33 M18-49).
Other highlights included:
February 2012 vs. February 2013 Primetime Delivery
February 2012 vs. February 2013 Total Day Delivery
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men’s cable network that provides thrilling HD programming for its viewers. Velocity programming is diverse, intelligent and engaging, with series and specials representing the best of the automotive, sports and leisure, adventure and travel genres. Formerly HD Theater, the fully HD network is available in approximately 40 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV1
Source: NHI. Live+SD AA% and (000).
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