via press release:
The Weather Channel Gears Up for the 2012 Summer Games
Network to Premiere Special Featuring Athlete Interviews and Access to Games Archives
ATLANTA (June 27, 2012) – The 2012 Summer Games are coming, and when it comes to competing, weather can be the difference between golden glory and agonizing defeat. The Weather Channel will offer a unique perspective on the Games, with live commentary from London and a half-hour special, “Forecasting Gold: Olympics & Weather,” that gives a behind-the-scenes look at how weather affects the performance of elite athletes whose sports are determined by a hundredth of a second or a fraction of a millimeter. “Forecasting Gold: Olympics & Weather” premieres on The Weather Channel on Thursday, July 26, at 9 p.m. ET, the night before the Opening Ceremonies.
Be sure to stay tuned to The Weather Channel, on TV and online at weather.com, during the Summer Games.
“Forecasting Gold: Olympics & Weather” will get the inside scoop on a myriad of sports – from soccer and sailing to track and triathlon – discovering how weather can affect athletic performances in each sport. In interviews with more than 40Olympians, the special follows the athletes in action and takes viewers behind the scenes of the U.S. Olympic Complex in Colorado Springs for an inside look at the science of training.
In London, where there seems to be as many names for rain as there are people who inhabit the city, “Forecasting Gold: Olympics & Weather” will also feature British meteorologists who explain how they’ll forecast the Summer Games. They’ll also chronicle some of the past Games where weather changed the course of history, and explore how other host cities, including Beijing and Atlanta, have dealt with the weather.
On-camera meteorologist Jim Cantore will be in London during the Games with the latest forecasts for London to provide updates and coverage for The Weather Channel and various NBC networks.
Al Roker will be in London for “Today” and will also host “Wake Up with Al” live from London. “Wake Up with Al,” hosted by Roker and Stephanie Abrams, airs weekdays from 6-7 a.m. ET and 10-11 a.m. ET on The Weather Channel.
Online and weather.com
Beginning Thursday, June 28, weather.com will offer content relating to the Games, including travel and weather feature stories, news and headlines, U.S. athlete profiles and bios, London climate information, and additional sneak peeks into the Games. Coverage will continue throughout the Games, including updates, medal counts, London local guides, iWitness social sharing pictures and video, and more.
The Weather Channel will also be available for spectators on the ground in London and beyond. The most accurate, up-to-date weather forecasts for each sporting venue will be available from www.weather.com, www.weather.co.uk and from weather.com on mobile, using TWCC’s proprietary TruPoint? technology, which will give weather forecasts accurate within 1.5 miles (2.4 km) of every Summer Games venue. The WeatherChannel mobile apps on smartphones are also available for global visitors traveling to London.
The Weather Channel social reporter will be hitting the streets of London bringing the latest on the Games through photos, tweets and video interviews of attendees. Be sure to follow TWC on:
<!–[if !supportLists]–>· <!–[endif]–>Facebook: www.facebook.com/TheWeatherChannelUK
<!–[if !supportLists]–>· <!–[endif]–>Twitter: @weathercouk
<!–[if !supportLists]–>o <!–[endif]–>Hashtags: #olympics #London2012
2,000 lucky attendees will get TWC umbrellas, each with a QR code that, when scanned, will download The Weather Channel app on their smartphone.
About The Weather Channel Companies?
The Weather Channnel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.