What a difference the Yankees being in the World Series and it going six games makes (plus actually having several games during the November sweeps period which began October 29):

18-49 rating/share Nov 2009 Vs. Nov 2008
FOX 4.3/12 up 79%
ABC 2.7/8 down 18%
CBS 2.7/8 down 7%
NBC 2.3/6 down 23%
CW 1.2/3 up 20%

The CW didn’t have Jeter and Rivera, but it did have the benefit of not having poor performing Sunday nights dragging down its averages this year.

Posted by:TV By The Numbers

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