What a difference the Yankees being in the World Series and it going six games makes (plus actually having several games during the November sweeps period which began October 29):

18-49 rating/share Nov 2009 Vs. Nov 2008
FOX 4.3/12 up 79%
ABC 2.7/8 down 18%
CBS 2.7/8 down 7%
NBC 2.3/6 down 23%
CW 1.2/3 up 20%

The CW didn’t have Jeter and Rivera, but it did have the benefit of not having poor performing Sunday nights dragging down its averages this year.

blog comments powered by Disqus
Posted by:TV By The Numbers