It’s been almost a month since we’ve seen DVR viewing data that lets us do our calculations and publish our regular tables. We hope the flow of data resumes soon, but cannot predict when it will.
In the mean time, I can offer but the tiniest DVR data nugget.
Here are the Top 10 shows ranked by their DVR viewing in the adults 18-49 demo for the week of May 4-10, 2009.
As you’d expect, the top shows for adults 18-49 are well represented in the top DVR’d shows, as American Idol’s Tuesday show for the week tops this list and is #2 in the Live+SD list. What’s interesting to me about the list is that American Idol’s Wednesday show was only #6 in the DVR viewing list while being #1 in the Live+SD viewing for the week. People must want to see the “vote off” live.
Those of you interested in DVR viewing numbers might enjoy:
The 18-49 Demo Increase From DVR Viewing ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
Same Day DVR Viewers – How many people watched the show on their DVRs prior to 3AM the day following the airdate,
DVR Viewers – How many people watched the show on their DVRs within 7 days following the airdate
% of All Viewing By DVR – Of the total viewing of that particular episode, what percentage was done via DVR.
% of DVR Viewing On Airdate – Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.
Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.