Live + Same Day Cable News Daily Ratings for August 30, 2010
P2+ Total Day
FNC – 1,281,000 viewers
CNN – 367,000 viewers
MSNBC – 415,000 viewers
CNBC – 176,000 viewers
HLN – 266,000 viewers

P2+ Prime Time
FNC – 2,828,000 viewers
CNN – 626,000 viewers
MSNBC –902,000 viewers
CNBC – 233,000 viewers
HLN – 382,000 viewers

25-54 Total Day
FNC –326,000 viewers
CNN –118,000 viewers
MSNBC –132,000 viewers
CNBC – 58,000 viewers
HLN – 114,000 viewers

25-54 Prime Time
FNC – 676,000 viewers
CNN – 226,000 viewers
MSNBC –250,000 viewers
CNBC – 116,000 viewers
HLN – 124,000 viewers

35-64 Total Day
FNC – 598,000 viewers
CNN – 157,000 viewers
MSNBC – 208,000 viewers
CNBC – 96,000 viewers
HLN – 137,000 viewers

35-64 Prime Time
FNC –1,359,000 viewers
CNN – 313,000 viewers
MSNBC –430,000 viewers
CNBC – 142,000 viewers
HLN –202,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 973,000 viewers (332,000) (514,000)
American Morning- 228,000 viewers (85,000) (120,000)
Morning Joe- 396,000 viewers (136,000) (213,000)
Squawk Box- 148,000 viewers (65,000) (100,000)
Morning Express w/ Meade- 303,000 viewers (154,000) (143,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,600,000 viewers (569,000) (1,139,000)
Situation Room—483,000 viewers (123,000) (179,000)
Hardball w/ C. Matthews – 530,000 viewers (145,000) (261,000)
Fast Money– 185,000 viewers (84,000) (118,000)
Showbiz Tonight — 212,000 viewers (88,000) (116,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,097,000 viewers (358,000) (799,000)
Situation Room—527,000 viewers (145,000) (199,000)
Ed Show —699,000 viewers (182,000) (351,000)
Mad Money —134,000 viewers (77,000) (93,000)
Prime News – 220,000 viewers (92,000) (121,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,858,000 viewers (366,000) (794,000)
John King USA – 458,000 viewers (119,000) (173,000)
Hardball w/ C. Matthews – 620,000 viewers (170,000) (310,000)
Kudlow Report–174,000 viewers (79,000) (104,000)
Issues – 434,000 viewers (150,000) (280,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,977,000 viewers (907,000) (1,815,000)
Rick’s List –676,000 viewers (234,000) (338,000)
Countdown w/ K. Olbermann – 1,078,000 viewers (285,000) (516,000)
Inside American Airlines–215,000 viewers (115,000) (147,000)
Nancy Grace – 586,000 viewers (215,000) (348,000)

9 PM – P2+ (25-54) (35-64)
Hannity– 2,645,000 viewers (673,000) (1,321,000)
Larry King Live —620,000 viewers (215,000) (318,000)
Rachel Maddow Show —1,027,000 viewers (303,000) (484,000)
Inside American Airlines – 250,000 viewers (126,000) (157,000)
Joy Behar – 242,000 viewers (64,000) (100,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,856,000 viewers (450,000) (938,000)
Anderson Cooper 360 — 581,000 viewers (229,000) (282,000)
Countdown w/ K. Olbermann – 579,000 viewers (161,000) (289,000)
Crime Inc: Counterfeit – 234,000 viewers (106,000) (123,000)
Nancy Grace –357,000 viewers (108,000) (178,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,604,000 viewers (568,000) (912,000)
Anderson Cooper 360 – 405,000 viewers (220,000) (262,000)
Rachel Maddow Show —472,000 viewers (168,000) (269,000)
Mad Money – a scratch w/69,000 viewers (a scratch w/34,000) (a scratch w/39,000)
Showbiz Tonight– 381,000 viewers (112,000) (185,000)

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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