Just Tuesday, CNN’s John King USA had its lowest viewership ever, but he kept falling on Wednesday.

King only managed to tie CNBC’s Kudlow Report at 7pm in adults 25-54 with just 53,000 in the demo. Fox’s Shepard Smith had more adults 25-54 viewers than King had total viewers. Ouch. The CNN shows before King and after King had more than 90,000 25-54 demo viewers. Even CNN viewers seem to be tuning King out.

Live + Same Day Cable News Daily Ratings for April 14, 2010

P2+ Total Day
FNC – 1,173,000 viewers
CNN – 368,000 viewers
MSNBC – 426,000 viewers
CNBC – 221,000 viewers
HLN – 361,000 viewers

P2+ Prime Time
FNC – 2,347,000 viewers
CNN – 563,000 viewers
MSNBC –1,019,000 viewers
CNBC – 256,000 viewers
HLN –739,000 viewers

25-54 Total Day
FNC –312,000 viewers
CNN –100,000 viewers
MSNBC –120,000 viewers
CNBC – 62,000 viewers
HLN – 153,000 viewers

25-54 Prime Time
FNC – 571,000 viewers
CNN – 139,000 viewers
MSNBC –244,000 viewers
CNBC – 99,000 viewers
HLN – 219,000 viewers

35-64 Total Day
FNC – 579,000 viewers
CNN – 155,000 viewers
MSNBC – 202,000 viewers
CNBC – 107,000 viewers
HLN – 204,000 viewers

35-64 Prime Time
FNC –1,144,000 viewers
CNN – 230,000 viewers
MSNBC –462,000 viewers
CNBC – 130,000 viewers
HLN –392,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 929,000 viewers (303,000) (508,000)
American Morning- 293,000 viewers (117,000) (158,000)
Morning Joe- 338,000 viewers (100,000) (183,000)
Squawk Box- 156,000 viewers (63,000) (93,000)
Morning Express w/ Meade- 320,000 viewers (171,000) (193,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,176,000 viewers (574,000) (1,088,000)
Situation Room—476,000 viewers (81,000) (151,000)
Hardball w/ C. Matthews – 552,000 viewers (165,000) (226,000)
Fast Money – 272,000 viewers (60,000) (115,000)
Showbiz Tonight —192,000 viewers (80,000) (96,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,000,000 viewers (409,000) (827,000)
Situation Room—493,000 viewers (95,000) (167,000)
Ed Show —629,000 viewers (167,000) (280,000)
Mad Money —203,000 viewers (a scratch w/48,000) (85,000)
Prime News – 280,000 viewers (129,000) (186,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,726,000 viewers (427,000) (778,000)
John King USA – 314,000 viewers (53,000) (120,000)
Hardball w/ C. Matthews – 749,000 viewers (162,000) (356,000)
Kudlow Report –153,000 viewers (53,000) (64,000)
Issues – 516,000 viewers (207,000) (312,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor – 3,275,000 viewers (726,000) (1,500,000)
Campbell Brown – 486,000 viewers (93,000) (165,000)
Countdown w/ K. Olbermann – 1,195,000 viewers (242,000) (519,000)
American Greed – 156,000 viewers (a scratch w/45,000) (74,000)
Nancy Grace – 1,041,000 viewers (314,000) (576,000)

9 PM – P2+ (25-54) (35-64)
Hannity – 2,121,000 viewers (521,000) (1,032,000)
Larry King Live —600,000 viewers (144,000) (239,000)
Rachel Maddow Show —1,110,000 viewers (260,000) (518,000)
American Greed — 265,000 viewers (85,000) (135,000)
Joy Behar – 683,000 viewers (180,000) (317,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,643,000 viewers (464,000) (897,000)
Anderson Cooper 360 — 599,000 viewers (180,000) (286,000)
Countdown w/ K. Olbermann – 749,000 viewers (230,000) (346,000)
American Greed – 347,000 viewers (167,000) (181,000)
Nancy Grace –532,000 viewers (172,000) (306,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,532,000 viewers (494,000) (899,000)
Anderson Cooper 360 – 326,000 viewers (112,000) (180,000)
MSNBC Investigates —465,000 viewers (140,000) (199,000)
Mad Money – a scratch w/110,000 viewers (a scratch w/52,000) (59,000)
Showbiz Tonight– 412,000 viewers (156,000) (233,000)

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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