Live + Same Day Cable News Daily Ratings for August 18, 2010
P2+ Total Day
FNC – 1,217,000 viewers
CNN – 360,000 viewers
MSNBC – 349,000 viewers
CNBC – 171,000 viewers
HLN – 274,000 viewers

P2+ Prime Time
FNC – 2,435,000 viewers
CNN – 444,000 viewers
MSNBC –720,000 viewers
CNBC – 171,000 viewers
HLN – 470,000 viewers

25-54 Total Day
FNC –335,000 viewers
CNN –97,000 viewers
MSNBC –118,000 viewers
CNBC – 60,000 viewers
HLN – 120,000 viewers

25-54 Prime Time
FNC – 671,000 viewers
CNN – 125,000 viewers
MSNBC –218,000 viewers
CNBC – 91,000 viewers
HLN – 140,000 viewers

35-64 Total Day
FNC – 569,000 viewers
CNN – 164,000 viewers
MSNBC – 181,000 viewers
CNBC – 95,000 viewers
HLN – 154,000 viewers

35-64 Prime Time
FNC –1,224,000 viewers
CNN – 193,000 viewers
MSNBC –369,000 viewers
CNBC – 99,000 viewers
HLN –255,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 997,000 viewers (305,000) (536,000)
American Morning- 266,000 viewers (74,000) (139,000)
Morning Joe- 369,000 viewers (124,000) (193,000)
Squawk Box- 121,000 viewers (47,000) (90,000)
Morning Express w/ Meade- 271,000 viewers (143,000) (183,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,232,000 viewers (537,000) (1,009,000)
Situation Room—497,000 viewers (85,000) (167,000)
Hardball w/ C. Matthews – 478,000 viewers (163,000) (243,000)
Fast Money– 231,000 viewers (a scratch w/57,000) (100,000)
Showbiz Tonight — 211,000 viewers (95,000) (104,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,061,000 viewers (476,000) (825,000)
Situation Room—417,000 viewers (67,000) (148,000)
Ed Show —607,000 viewers (207,000) (311,000)
Mad Money —163,000 viewers (63,000) (87,000)
Prime News – 237,000 viewers (84,000) (120,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,776,000 viewers (457,000) (743,000)
John King USA – 355,000 viewers (81,000) (139,000)
Hardball w/ C. Matthews – 649,000 viewers (185,000) (321,000)
Kudlow Report– a scratch w/100,000 viewers (a scratch w/38,000) (65,000)
Issues – 361,000 viewers (105,000) (208,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,272,000 viewers (822,000) (1,546,000)
Rick’s List –383,000 viewers (98,000) (118,000)
Countdown w/ K. Olbermann – 854,000 viewers (251,000) (452,000)
As Seen on TV–a scratch w/112,000 viewers (57,000) (67,000)
Nancy Grace – 582,000 viewers (144,000) (292,000)

9 PM – P2+ (25-54) (35-64)
Hannity– 2,248,000 viewers (681,000) (1,177,000)
Larry King Live —456,000 viewers (131,000) (211,000)
Rachel Maddow Show —754,000 viewers (235,000) (383,000)
Bio: Ron Popeil – 220,000 viewers (108,000) (114,000)
Joy Behar – 438,000 viewers (109,000) (227,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,777,000 viewers (506,000) (944,000)
Anderson Cooper 360 — 492,000 viewers (143,000) (249,000)
Countdown w/ K. Olbermann – 549,000 viewers (166,000) (269,000)
American Greed – 182,000 viewers (107,000) (115,000)
Nancy Grace –423,000 viewers (167,000) (257,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,499,000 viewers (492,000) (820,000)
Anderson Cooper 360 – 388,000 viewers (138,000) (191,000)
Rachel Maddow Show —342,000 viewers (111,000) (179,000)
Mad Money – a scratch w/80,000 viewers (a scratch w/47,000) (a scratch w/51,000)
Showbiz Tonight– 391,000 viewers (175,000) (256,000)

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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