We’re getting cable news data in all sorts of formats now and trying to get things settled. Again, unfortunately, the show by show data was again useless.
|Wednesday 06/10/2009 – Viewing Type: Live+SD|
|HH Daypart Summary||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)|
|03:00A – 03:00A||1.2||1144||0.5||499||0.4||351||0.2||184||0.3||286|
|08:00P – 11:00P||2.3||2181||0.7||713||0.9||830||0.1||128||0.6||554|
|P 25-54 Daypart Summary|
|03:00A – 03:00A||0.3||362||0.1||144||0.1||123||0.1||72||0.1||161|
|08:00P – 11:00P||0.7||715||0.2||203||0.3||340||0.1||55||0.2||235|
|P 35-64 Daypart Summary|
|03:00A – 03:00A||0.6||605||0.2||246||0.2||206||0.1||107||0.2||193|
|08:00P – 11:00P||1.1||1157||0.3||333||0.6||562||0.1||67||0.4||373|
|P 2+ Daypart Summary|
|03:00A – 03:00A||0.5||1342||0.2||594||0.2||415||0.1||198||0.1||345|
|08:00P – 11:00P||1.1||2732||0.3||879||0.5||1079||0.1||139||0.3||664|
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of October, 2008)
CNN/HLN: 98.63 million HHs
CNBC: 97.13 million HHs
FNC: 94.82 million HHs
MSNBC: 93.00 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
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