We’re getting cable news data in all sorts of formats now and trying to get things settled. Again, unfortunately, the show by show data was again useless.

Wednesday 06/10/2009 – Viewing Type: Live+SD
FNC CNN MSNBC CNBC HLN
HH Daypart Summary AA% AA(000) AA% AA(000) AA% AA(000) AA% AA(000) AA% AA(000)
03:00A – 03:00A 1.2 1144 0.5 499 0.4 351 0.2 184 0.3 286
08:00P – 11:00P 2.3 2181 0.7 713 0.9 830 0.1 128 0.6 554
P 25-54 Daypart Summary
03:00A – 03:00A 0.3 362 0.1 144 0.1 123 0.1 72 0.1 161
08:00P – 11:00P 0.7 715 0.2 203 0.3 340 0.1 55 0.2 235
P 35-64 Daypart Summary
03:00A – 03:00A 0.6 605 0.2 246 0.2 206 0.1 107 0.2 193
08:00P – 11:00P 1.1 1157 0.3 333 0.6 562 0.1 67 0.4 373
P 2+ Daypart Summary
03:00A – 03:00A 0.5 1342 0.2 594 0.2 415 0.1 198 0.1 345
08:00P – 11:00P 1.1 2732 0.3 879 0.5 1079 0.1 139 0.3 664


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2008)

CNN/HLN: 98.63 million HHs

CNBC: 97.13 million HHs

FNC: 94.82 million HHs

MSNBC: 93.00 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers