Despite rumblings about the size of Cleveland and Orlando’s respective media markets, TNT’s coverage of Game 1 of the NBA Eastern Conference Finals delivered impressive numbers Wednesday night, as the Cavs-Magic battle averaged 7.32 million viewers.

Magic power forward Rashard Lewis sank a 3-pointer with 15 seconds left on the clock, giving the Magic a 107-106 victory, in a nail-biter that out-delivered last year’s Game 1 delivery (5.43 million viewers) by 35 percent.

On the demo front, the May 20 Eastern Conference Finals opener scared up 4.2 million adults 18-49, per Nielsen ratings data.

Through 38 NBA Playoff games, TNT is averaging 4.09 million total viewers, up 12 percent versus last year.

via MediaWeek

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Posted by:TV By The Numbers

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