via Media Week:
CBS’ coverage of the National Collegiate Athletic Association’s Men’s Basketball Tournament is approximately 90 percent sold out at prices that are roughly in line with last year, said John Bogusz, executive vp, sales, CBS Sports.
New advertisers this year include Charles Schwab, Hershey and Audi. Liberty Mutual, a sponsor last year, is not returning.
Bogusz said this year’s televised tournament coverage, scheduled to begin March 19, is commanding roughly the same pricing as last year, although some buyers are reporting price hikes of 2-3 percent, depending on the package. The total volume of network sales is expected to be about even with last year at about $430 million.
“Overall I’d say pricing is relatively flat,” Bogusz said.
A 30-second spot in the Final Four and championship games is priced between $1.3 and $1.4 million, while spots in earlier rounds are going for about $350,000, similar to last year’s prices, buyer sources confirm. Bogusz wouldn’t confirm dollar figures. – read the full story on Mediaweek.com