After 34 weeks of a 35 week broadcast TV season, Fox holds the season to date lead in all major age demos (18-49, 18-34, 25-54) for the 2008-9 season. Its margin in adults 25-54 over CBS is still razor thin, but I think is likely to hold in the final week. Fox is well ahead in the 18-49 and 18-34 demos, as is CBS in average viewers for the season, those positions aren’t going to change.

Even with the big boost of the Super Bowl week (see below) NBC now trails ABC in the adults 18-49 and 25-54 demos, and is still tied with ABC for the adults 18-34 demo. ABC may manage to beat NBC there in the final week as well. Of course, without the Super Bowl numbers, NBC would be well behind ABC everywhere now. See the boost they received from Super Bowl week alone in the table below.

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Here is the boost NBC received to its averages this season from Super Bowl week alone.

Super Bowl Week Boost (million)
Viewers 0.770
18-49 0.370
18-34 0.180
25-54 0.360

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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