I was thinking the debut numbers for Parks and Recreation were at least a modest success. Then I saw this:
Following a special The Office at 8p (3.3/11), the NBC series premiere of comedy Parks & Recreation posted a 3.0/9, which is -6% lower than Kath & Kim’s premiere in the half hour (3.2/9) on 10/9/08.
If a TV show, even on NBC, having the words “lower than” right next to Kath & Kim, that can’t be a happy moment.
Also the general trend for broadcast prime time continues to be down. Even the Southland premiere with a heckuva lot of promotion only managed a 3.2 rating with adults 18-49. ER’s season premiere last fall (9/25/08) drew a 3.3. And Southland went up against a repeat of Private Practice.
Several shows posted or tied 18-49 series lows for airings of original episodes, Samantha Who?, Survivor, and CSI among them. And CSI was against a rerun of Grey’s Anatomy.
Harper’s Island, with a 2.7 was down around 15% in the 18-49 from the debut of Eleventh Hour last October which drew a 3.2.
Because of the overall deteriorating state of broadcast ratings, even intra-season, I’d still call NBC’s performance last night good news for now. Not such good news that NBC’s Angela Bromstad is cranking up “We are the Champions” in her office, but I’d still rate it as modestly good news. For now…