A week of Haiti earthquake coverage boosted Fox News into the #2 position for average primetime viewership, behind the typical “non-sports” leader USA. CNN got a boost as well, moving up to #16. Rounding out the cable news competition, Headline News was #38 and MSNBC was #40 for the week. USA, lead by WWE Raw and NCIS repeats, kept its grip on the top spot for the adults 18-49 demo in primetime.

Nickelodeon remains, as nearly always, on the top of the total day average viewership.

Prime-time Average Viewers (Live+SD) Week of January 11-17, 2010

Network (000s)
USA 2,623
FOXN 2,412
DSNY 2,360
NAN 2,050
TNT 2,030
FAM 1,676
A&E 1,641
TBSC 1,571
FX 1,423
ESPN 1,286
TRU 1,284
TOON 1,280
DISC 1,233
HGTV 1,194
HIST 1,142
CNN 1,130
LIFE 1,113
AMC 1,097
FOOD 1,084
SYFY 1,016
SPK 1,001
HALL 981
MTV 952
TLC 925
NKJR 791


Adults 18-49 Primetime Average (Live+SD)

Network (000s)
USA 1138
TNT 906
TBSC 904
FX 813
A&E 797
DISC 651
TRU 650
FAM 645
MTV 615
ESPN 590
HIST 572
SPK 567
LIFE 549
FOOD 535
NAN 523
DSNY 522
SYFY 480
CMDY 479
VH1 460
AMC 442
HGTV 436
TLC 427
FOXN 398
BRAV 391
EN 353


Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,151
NAN 1,739
DSNY 1,531
USA 1,392
FOXN 1,330
TNT 1,279
ADSM 1,122
TOON 1,009
A&E 928
TBSC 854
ESPN 810
TRU 801
CNN 789
FAM 768
LIFE 763
DISC 709
FX 707
HIST 699
FOOD 697
HGTV 679
SPK 647
MTV 630
NKJR 571
AMC 561
HALL 544


Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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