from a TV Week article discussing trends with cable upfronts as they relate to advertising to kids:

Will the kids advertising market be affected by the recession, which has rocked ad sales on most other broadcast and cable networks?

It depends who you ask.

The kids networks say the key categories that drive the kids upfront market—toys, video games, movies, fast-food restaurants—haven’t seen sharp cuts. They also do relatively little business with the auto and financial advertisers, which have been canceling upfront buys aimed at grown-ups, leading the kids networks to forecast ad sales roughly on par with last year’s $900 million.

But buyers say the networks shouldn’t count on Santa Claus to deliver the usual big bag full of ad dollars. –read the rest on

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Posted by:TV By The Numbers

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