105FLW105B_0046

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-ninth week of the 2012-2013 season (April 8-14), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.9 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 125% to its Live+Same Day adults 18-49 ratings.

The Following led total Viewership gains, adding 4.038 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-04/10 ABC 3.8 5.7 1.9 50.0%
FOLLOWING, THE-04/08 FOX 2.2 3.9 1.7 77.3%
REVOLUTION-04/08 NBC 2.2 3.7 1.5 68.2%
NEW GIRL-04/09 FOX 2.2 3.4 1.2 54.5%
CRIMINAL MINDS-04/10 CBS 2.9 4.1 1.2 41.4%
HANNIBAL-04/11 NBC 1.7 2.8 1.1 64.7%
NCIS-04/09 CBS 2.7 3.8 1.1 40.7%
VOICE-04/08 NBC 5.0 6.0 1.0 20.0%
OFFICE-04/11 NBC 1.9 2.9 1.0 52.6%
GLEE-04/11 FOX 2.4 3.4 1.0 41.7%
CSI-04/10 CBS 2.4 3.3 0.9 37.5%
FAMILY GUY-04/14 FOX 2.5 3.4 0.9 36.0%
HELL’S KITCHEN-04/09 FOX 1.9 2.7 0.8 42.1%
NASHVILLE-04/10 ABC 1.8 2.6 0.8 44.4%
VOICE-TUE-04/09 NBC 4.4 5.2 0.8 18.2%
PARKS AND RECREATION-04/11 NBC 1.5 2.3 0.8 53.3%
BLUE BLOODS-04/12 CBS 1.3 2.0 0.7 53.8%
NCIS: LOS ANGELES-04/09 CBS 2.7 3.4 0.7 25.9%
BODY OF PROOF-04/09 ABC 1.4 2.0 0.6 42.9%
MIDDLE, THE-04/10 ABC 2.0 2.6 0.6 30.0%
SURVIVOR: CARAMOAN-04/10 CBS 2.5 3.1 0.6 24.0%
MENTALIST, THE-04/14 CBS 1.4 2.0 0.6 42.9%
GO ON-04/11 NBC 1.1 1.7 0.6 54.5%
AMERICAN IDOL-WEDNESDAY-04/10 FOX 3.2 3.8 0.6 18.8%
MINDY PROJECT-04/09 FOX 1.5 2.0 0.5 33.3%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
SMASH-04/13 NBC 0.4 0.9 0.5 125.0%
FOLLOWING, THE-04/08 FOX 2.2 3.9 1.7 77.3%
REVOLUTION-04/08 NBC 2.2 3.7 1.5 68.2%
HANNIBAL-04/11 NBC 1.7 2.8 1.1 64.7%
HAPPY ENDINGS-8:30PM-04/12 ABC 0.7 1.1 0.4 57.1%
NEW GIRL-04/09 FOX 2.2 3.4 1.2 54.5%
GO ON-04/11 NBC 1.1 1.7 0.6 54.5%
BLUE BLOODS-04/12 CBS 1.3 2.0 0.7 53.8%
PARKS AND RECREATION-04/11 NBC 1.5 2.3 0.8 53.3%
OFFICE-04/11 NBC 1.9 2.9 1.0 52.6%
MODERN FAMILY-04/10 ABC 3.8 5.7 1.9 50.0%
HART OF DIXIE-04/09 CW 0.6 0.9 0.3 50.0%
HAPPY ENDINGS-8:00PM-04/12 ABC 0.8 1.2 0.4 50.0%
VEGAS-04/12 CBS 0.8 1.2 0.4 50.0%
NASHVILLE-04/10 ABC 1.8 2.6 0.8 44.4%
BODY OF PROOF-04/09 ABC 1.4 2.0 0.6 42.9%
MENTALIST, THE-04/14 CBS 1.4 2.0 0.6 42.9%
HELL’S KITCHEN-04/09 FOX 1.9 2.7 0.8 42.1%
GLEE-04/11 FOX 2.4 3.4 1.0 41.7%
COMMUNITY-04/11 NBC 1.2 1.7 0.5 41.7%
CRIMINAL MINDS-04/10 CBS 2.9 4.1 1.2 41.4%
NCIS-04/09 CBS 2.7 3.8 1.1 40.7%
CSI-04/10 CBS 2.4 3.3 0.9 37.5%
FAMILY GUY-04/14 FOX 2.5 3.4 0.9 36.0%
MINDY PROJECT-04/09 FOX 1.5 2.0 0.5 33.3%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
FOLLOWING, THE-04/08 FOX 6300 10338 4038 64.1%
MODERN FAMILY-04/10 ABC 10379 14363 3984 38.4%
REVOLUTION-04/08 NBC 6060 9628 3568 58.9%
NCIS-04/09 CBS 17216 20735 3519 20.4%
CSI-04/10 CBS 10953 14024 3071 28.0%
CRIMINAL MINDS-04/10 CBS 11221 14290 3069 27.4%
BLUE BLOODS-04/12 CBS 10648 13684 3036 28.5%
NCIS: LOS ANGELES-04/09 CBS 14103 16756 2653 18.8%
BODY OF PROOF-04/09 ABC 8983 11629 2646 29.5%
GLEE-04/11 FOX 6666 9094 2428 36.4%
HANNIBAL-04/11 NBC 4376 6747 2371 54.2%
MENTALIST, THE-04/14 CBS 7848 10169 2321 29.6%
NASHVILLE-04/10 ABC 5962 8050 2088 35.0%
NEW GIRL-04/09 FOX 4086 6136 2050 50.2%
VOICE-04/08 NBC 14033 16023 1990 14.2%
VEGAS-04/12 CBS 7198 9162 1964 27.3%
VOICE-TUE-04/09 NBC 13312 15239 1927 14.5%
GOOD WIFE, THE-04/14 CBS 10134 12000 1866 18.4%
GOLDEN BOY-04/09 CBS 7885 9557 1672 21.2%
OFFICE-04/11 NBC 3834 5482 1648 43.0%
SMASH-04/13 NBC 1839 3367 1528 83.1%
HELL’S KITCHEN-04/09 FOX 4530 6039 1509 33.3%
AMERICAN IDOL-WEDNESDAY-04/10 FOX 12231 13736 1505 12.3%
MIDDLE, THE-04/10 ABC 7548 9028 1480 19.6%
FAMILY GUY-04/14 FOX 5023 6473 1450 28.9%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

Posted by:TV By The Numbers

blog comments powered by Disqus