from an Advertising Age story on NBC’s upfront/infront:
Surgically focused’ scripted fare
When it comes to scripted fare, “we will probably have a higher concentration than anyone, I would think, except maybe CBS,” Ben Silverman, co-chairman, NBC Entertainment and Universal Media Studios, told Advertising Age. Having Mr. Leno’s program on five hours a week “enables us to surgically focus on more scripted programming,” he added, which the network “would have moved away from if we had not had Jay on the schedule.” Even Friday nights on NBC, which in recent months have been filled with “Dateline” and reality fare such as “Howie Do It” and “Deal or No Deal,” will feature scripted content in the fall, he said.
While I knew they’d have at least some scripted content on Fridays in the winter because of Friday Night Lights, I’m surprised to learn NBC is planning on scripted shows on Fridays in the fall.