Against mostly rerun competition, and with the good fortune of having 213 minutes of Peyton Manning in an NFL Wild Card Game in Saturday prime-time, NBC swept all the network viewership categories for the fifteenth week of the 2008-9 season (December 29-January 4). NBC had the largest average audience, and the most adults 18-49, 18-34 and 25-54. With only 9 minutes of NFL Wild Card Game prime-time on Sunday, but 191 minutes of Sugar Bowl on Friday, Fox was second across the board for the week.

NBC’s average viewership of 9.35 million edged Fox at 8.71 million. NBC’s 4.34 million also won demo adults 25-54 over Fox at 4.14 million. For demo adults 18-49 it was NBC just over Fox by 3.85 million to 3.73 million with CBS (2.58 million) and ABC (2.77 million) trailing badly. In adults 18-34, NBC just snuck by Fox with 1.59 million to 1.57 millioWild n.

Tiny Network Smackdown Update! For the first time since we started the site in 2007 (and likely the first time ever) MyNetworkTV finished ahead of the CW in every viewership category we track on a weekly basis.

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Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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