Grey’s Anatomy had the largest absolute ratings gain after airdate from DVR viewing, again adding 1.4 adults 18-49 ratings points in the latest week of DVR viewing data (February 8-14, which caught the first few days of the Winter Olympics, but most shows on broadcast were in original episodes). It was followed closely by  House, The Office and Wednesday’s American Idol, which all added 1.3 adults 18-49 ratings points. Those results are almost identical to the previous week.

With several CW shows returning to new episodes that week, they bobbed up to the top of the most DVR’d on a % basis ranks, as Smallville saw its adults 18-49 ratings increase by 44% after its airdate in its Live+7 ratings. While Vampire Diaries and Supernatural were just behind, adding 37% and 33% to their adults 18-49 airdate ratings respectively.

Compare any of the shows below with their networks overall average Live+7 DVR adults 18-49 ratings increases for the week: CW (23%), Fox (14%), CBS (15%), ABC (17%), NBC (16%).

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it’s not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see the previous week’s most DVR’d TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (February 8-15):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY’S ANATOMY ABC 4.37 5.72 1.4 31% 24%
2 HOUSE FOX 5.13 6.42 1.3 25% 20%
3 OFFICE NBC 3.73 5.00 1.3 34% 25%
4 AMERICAN IDOL-WED FOX 9.54 10.79 1.3 13% 12%
5 MODERN FAMILY ABC 4.14 5.25 1.1 27% 21%
6 AMERICAN IDOL-TUES FOX 10.15 11.20 1.1 10% 9%
7 BIG BANG THEORY CBS 6.00 7.00 1.0 17% 14%
8 LOST ABC 4.98 5.96 1.0 20% 16%
9 MENTALIST, THE CBS 3.68 4.65 1.0 26% 21%
10 PRIVATE PRACTICE ABC 3.16 4.11 1.0 30% 23%
11 30 ROCK NBC 2.85 3.69 0.8 29% 23%
12 CRIMINAL MINDS CBS 3.65 4.47 0.8 22% 18%
13 NCIS CBS 4.14 4.94 0.8 19% 16%
14 UNDERCOVER BOSS CBS 5.16 5.96 0.8 16% 13%
15 FAMILY GUY FOX 3.26 3.99 0.7 22% 18%
16 HOW I MET YOUR MOTHER CBS 3.76 4.44 0.7 18% 15%
17 24 FOX 3.26 3.94 0.7 21% 17%
18 COUGAR TOWN ABC 2.70 3.35 0.7 24% 19%
19 NCIS: LOS ANGELES CBS 4.07 4.70 0.6 15% 13%
20 TWO AND A HALF MEN CBS 5.70 6.31 0.6 11% 10%
21 HEROES NBC 2.05 2.65 0.6 29% 23%
22 CASTLE ABC 2.52 3.12 0.6 24% 19%
23 THE GOOD WIFE CBS 3.15 3.72 0.6 18% 15%
24 VAMPIRE DIARIES CW 1.50 2.05 0.6 37% 27%
25 CSI: MIAMI CBS 3.93 4.46 0.5 13% 12%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (February 8-15):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 SMALLVILLE CW 0.98 1.41 0.4 44% 30%
2 VAMPIRE DIARIES CW 1.50 2.05 0.6 37% 27%
3 OFFICE NBC 3.73 5.00 1.3 34% 25%
4 SUPERNATURAL CW 1.04 1.38 0.3 33% 25%
5 UGLY BETTY ABC 1.61 2.13 0.5 32% 24%
6 GREY’S ANATOMY ABC 4.37 5.72 1.4 31% 24%
7 PRIVATE PRACTICE ABC 3.16 4.11 1.0 30% 23%
8 30 ROCK NBC 2.85 3.69 0.8 29% 23%
9 HEROES NBC 2.05 2.65 0.6 29% 23%
10 MODERN FAMILY ABC 4.14 5.25 1.1 27% 21%
11 MENTALIST, THE CBS 3.68 4.65 1.0 26% 21%
12 HOUSE FOX 5.13 6.42 1.3 25% 20%
13 COUGAR TOWN ABC 2.70 3.35 0.7 24% 19%
14 CASTLE ABC 2.52 3.12 0.6 24% 19%
15 CHUCK NBC 2.23 2.75 0.5 23% 19%
16 DEEP END, THE ABC 1.49 1.83 0.3 23% 19%
17 CRIMINAL MINDS CBS 3.65 4.47 0.8 22% 18%
18 FAMILY GUY FOX 3.26 3.99 0.7 22% 18%
19 COMMUNITY NBC 2.28 2.76 0.5 21% 17%
20 24 FOX 3.26 3.94 0.7 21% 17%
21 ONE TREE HILL-MON CW 1.06 1.27 0.2 20% 17%
22 LOST ABC 4.98 5.96 1.0 20% 16%
23 HUMAN TARGET FOX 2.52 3.01 0.5 19% 16%
24 NCIS CBS 4.14 4.94 0.8 19% 16%
25 THE GOOD WIFE CBS 3.15 3.72 0.6 18% 15%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate – Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we’re making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show’s Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

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