via Univision press release:

UNIVISION’S THIRD SEASON PREMIERE OF”NUESTRA BELLEZA LATINA”ATTRACTS NEARLY FOUR MILLION VIEWERS

Network Beats CBS and Takes #4 Spot for the Night Among All Adults 18-34


MIAMI, FL, MARCH 2, 2009 – The third season of Univision’s popular reality competition, “Nuestra Belleza Latina” (Our Latin Beauty; Sunday, March 1, 8pm – 10pm ET/PT; 7pm – 9pm Central) attracted nearly four million Total Viewers 2+. With the premiere of “Nuestra Belleza Latina”, the Spanish-language network took the #4 spot in the time period, beating CBS among Adults, Men and Women 18-34 as well as Persons 12-34.

In addition, the third installment of “Nuestra Belleza Latina” significantly over-delivered both Season 1 and Season 2 premiere telecasts which aired Tuesday and Friday from 10pm-11pm, respectively, across all key demographics:

NUESTRA BELLEZA LATINA Sun 8pm-10pm

Premiere Comparisons

AA(000)

Demos

3rd Season Premiere 3/1/2009

Vs. 1st Season

Vs. 2nd Season

P2+

3,923

+19%

+20%

P18-34

1,307

+28%

+14%

P18-49

2,226

+18%

+15%

M18-34

621

+53%

+25%

M18-49

1,009

+27%

+30%

F18-34

686

+11%

+5%

F18-49

1,217

+12%

+5%

P12-34

1,546

+11%

+20%

Additional Highlights for the Third Season Premiere of “Nuestra Belleza Latina”:

  • For the night from 7pm-11pm, Univision was the #4 broadcast network among Adults, Men, Women 18-34 and Persons 12-34
  • The program also delivered two times more Adults 18-34 viewers than CBS’s “60 Minutes” (715,000) and the special airing of the film, “Jesse Stone: Thin Ice” (561,000)

Source:  The Nielsen Company, NPM Fast Affiliate Ratings (03/01/2009), NPM (01/26/2009-02/22/2009), Sunday 7pm-11pm.  The premiere telecasts for Nuestra Belleza Season 1 (Tue, 03/27/2007, 10pm-11pm) and Season 2 (Fri, 02/29/2008, 10pm-11pm) based on NPM.  Live+SD.

Local Market Highlights:

  • Locally, Univision was the #1 station in the time period with the premiere of “Nuestra Belleza Latina” in the following markets:

o       Among Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, and Phoenix

o       Among Women 18-34: Los Angeles, Miami, Houston, Chicago (tie), and Sacramento

o       Among Men 18-34: Los Angeles, Miami, and Phoenix

o       Among Adults 18-49, Women 18-49, Total Viewers 2+: Los Angeles and Miami

o       Among Viewers 12-34: Los Angeles, Miami, Houston, Dallas (tie), and Chicago

o       Among Kids 2-11: Los Angeles, Phoenix, and Sacramento

  • “Nuestra Belleza Latina” premiere was the #1 program of the day in the following markets:

o       In Los Angeles among Adults 18-34, Adults 18-49, Viewers 12-34 and Kids 2-11 (tie), beating NBA Lakers basketball on ABC

o       In Miami among Adults 18-34, Adults 18-49, Men 18-34, Women 18-49, Viewers 12-34 and Total Viewers 2+ (tie)

  • Last night’s “Nuestra Belleza Latina” premiere was watched by more viewers than the season premiere of the latest “America’s Next Top Model” on CW (09/03/2008) in Los Angeles, Houston, Dallas, Chicago and Phoenix among Total Viewers 2+, Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49

Source:  Nielsen Station Index, live preliminary ratings, 03/01/2009 (8-10pm E/PT, 7-9pm Central), 09/03/2008 (8-10pm E/PT, 7-9pm Central).

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

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Posted by:TV By The Numbers

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