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Due to the nature of live sports programming the ratings for NBC (NFL Football) and CBS (~1 hr. NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

As usual NBC won the night with Sunday Night Football, but its adults 18-49 ratings on the night in the fast affiliate ratings were down 18% from last Sunday’s fast affiliate numbers. CBS’ night was both scrambled and substantially boosted by an NFL overrun of almost an hour.

Against both Sunday Night Football and the MLB playoffs, both Fox and ABC saw their ratings dive.

On Fox, The Simpsons was down 29% to a 3.0 adults 18-49 rating. The Cleveland Show fell 16% vs. last week to a 2.6 adults 18-49 rating. Family Guy dropped 15% to a 3.4 adults 18-49 rating. American Dad slipped 17% to a 2.5 adults 18-49 rating.

At ABC, Extreme Makeover: Home Edition fell 12% to a 2.3 adults 18-49 rating. While Desperate Housewives fell 14% to just a 3.8 rating, setting another all time low for a Fall original episode. Brothers & Sisters fell 7% and also set an all time Fall original episode low.

Update, sorry: America’s Funniest Home Videos scored a 1.5 adults 18-49 rating.

NBC’s Sunday Night Football Game 5: Philadelphia Eagles vs. San Francisco 49ers posted a 5.7 adults 18-49 rating from 830-11p, up from last year’s Sunday Night week five matchup (IND Colts vs. TEN Titans), which delivered a 5.5 rating from 8:30-11p in the Fast Nationals before rising to a 6.2 rating from 8:32-11:21p in the Finals.

CBS’s fast affiliate overnight ratings below are effectively useless because of the approximately 1 hour NFL overrun. I will post the final ratings for both CBS and NBC later today if/when I see them.

Broadcast primetime ratings for Sunday, October 10, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL Overrun 7.3 24 22.457
NBC Football Night In America 1.8 6 5.343
FOX The Cleveland Show (repeat) 1.6 5 3.827
ABC America’s Funniest Home Videos 1.3 4 5.677
7:30 CBS NFL Overrun 7.1 21 22.399
NBC Football Night In America 2.4 7 6.506
ABC America’s Funniest Home Videos 1.7 5 7.031
FOX The Simpsons (repeat) 1.7 5 3.930
8:00 NBC Football Night / Sunday Night Football 4.8 14 12.236
CBS 60 Minutes 3.9 11 15.325
FOX The Simpsons 3.0 8 6.724
ABC Extreme Makeover: Home Edition 2.0 6 7.395
8:30 NBC Sunday Night Football (Eagles v. 49ers) 6.1 16 15.615
CBS 60 Minutes 3.7 10 13.969
ABC Extreme Makeover: Home Edition 2.6 7 8.910
FOX The Cleveland Show 2.6 7 5.590
9:00 NBC Sunday Night Football (Eagles v. 49ers) 5.9 15 15.034
ABC Desperate Housewives 3.8 9 12.160
CBS The Amazing Race 3.8 9 12.043
FOX Family Guy 3.4 9 7.018
9:30 NBC Sunday Night Football (Eagles v. 49ers) 5.7 14 14.427
ABC Desperate Housewives 3.9 10 12.230
CBS The Amazing Race 3.9 10 12.172
FOX American Dad 2.5 6 5.382
10:00 NBC Sunday Night Football (Eagles v. 49ers) 5.5 14 13.334
CBS Undercover Boss 3.4 9 11.761
ABC Brothers & Sisters 2.9 8 9.332
10:30 NBC Sunday Night Football (Eagles v. 49ers) 5.3 14 12.614
CBS Undercover Boss 3.6 10 12.105
ABC Brothers & Sisters 2.7 7 8.748

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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