Fox’s Bones and Fringe had an up night against the mostly repeat competition on a topsy turvy Thursday that saw Fox finish #1 in the adults 18-49 ratings, but had Univision tied for #2 and the CW tied with NBC and ABC for #4. The CW’s Vampire Diaries recovered from its sleepy 2010 start to near its season’s new episode ratings average. While ABC’s The Deep End sinks slowly in the West.
With CBS and ABC effectively on the sidelines, Fox took the ball and ran with it on Thursday night. Bones was up 3% from last week to a 3.6 adults 18-49 rating its highest rated show in over 2 years (11/6/07). Fringe was up 15% to a 3.0 rating, tieing its highest 18-49 rating this season.
The other big beneficiary of the weaker competition at 8pm was CW’s Vampire Diaries, which was up 13% from its slow post-repeat gap start last week to a 1.8 adults 18-49 rating, near its season average for new episodes. Vampire Diaries had its best adults 18-34, adults 18-49 and total viewer (3.72mil) numbers since Nov. 12. Supernatural, however, did not share in the bounty, down 8% from last week to a 1.3 adults 18-49 rating.
Even with reduced competition, ABC’s The Deep End sank from its premiere, down 6% to a 1.7 adults 18-49 rating. Glug, glug, glug. If the Olympics weren’t coming up soon to maul everything else for two weeks I think there might be a reasonable chance that ABC would pull The Deep End off the schedule early to stop the carnage.
The Jay Leno Show was the only new show on NBC, but few noticed, as it fell 14% from last week to a 1.2 rating, it’s lowest rated Thursday airing ever.
In Late-Night Local People Meters Thursday night:
- Conan O’Brien (0.8/3 in 18-49 in local people meters with an encore telecast) outscored CBS’s Late Show (0.7/3 with an encore telecast) in Nielsen’s 25 local markets with People Meters.
- At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters with an encore telecast) topped CBS’s first-run Late Late Show (0.4/3).
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|ABC||The Deep End||1.7||5||6.089|
|CBS||Live For the Moment (special)||1.1||3||4.920|
|ABC||The Deep End||1.8||5||5.987|
|NBC||Parks & Recreation (repeat)||1.6||4||3.725|
|CBS||Live For the Moment (special)||1.0||3||4.413|
|NBC||The Office (repeat)||2.1||6||4.561|
|ABC||Grey’s Anatomy (repeat)||1.6||4||5.384|
|NBC||30 Rock (repeat)||1.7||5||3.880|
|ABC||Grey’s Anatomy (repeat)||1.4||4||5.118|
|10:00||CBS||The Mentalist (repeat)||2.2||6||11.033|
|ABC||Private Practice (repeat)||1.3||4||4.526|
|NBC||The Jay Leno Show||1.2||3||4.467|
|10:30||CBS||The Mentalist (repeat)||2.3||7||11.022|
|NBC||The Jay Leno Show||1.1||3||4.224|
|ABC||Private Practice (repeat)||1.1||3||4.125|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.